Clean Nation to Supply 'Sunsu Soft' in the U.S., Accelerates Local Business Expansion

Supply Stabilization with California as a Hub
Strengthening the North American Portfolio Going Forward

Clean Nation announced on May 15 that it has signed a tissue paper export contract with a local distributor in the United States and will begin full-scale supply of its own brand, 'Sunsu Soft,' to the U.S. market.

Clean Korea has signed an export contract for the 'Sunsu Soft' toilet paper with a local distributor in the United States and is launching its attack on the US market. Clean Korea

Clean Nation is launching its supply of its own brand in the U.S. market and plans to expand its business based on local distribution networks.

The United States is the world's largest tissue paper market, with a size of approximately USD 59 billion (about KRW 89 trillion). Clean Nation has built its growth foundation in the U.S. through a phased strategy, starting with initial entry via private brand (PB) products and then expanding to its own brand.

Last year, Clean Nation introduced its exclusive PB product 'Tokki' at H Mart in the western United States, allowing the company to gauge local consumer response. Based on the data collected, Clean Nation has continued a strategy focused on expansion, developing export products tailored to U.S. consumer usage patterns and securing new business partners.

With its own brand 'Sunsu Soft,' Clean Nation has entered the full-scale supply phase. The product being shipped this time is 'Sunsu Soft 3-Ply' tissue paper. Clean Nation aims to target premium demand by highlighting the product's thick three-ply structure and soft texture, which distinguishes it from tissue paper commonly distributed in the U.S. market. At the same time, the company has established a stable supply base by securing local distribution networks.

Going forward, Clean Nation plans to stabilize supply with California as a hub and will gradually expand its presence into major retailers throughout the United States. In addition, the company intends to strengthen its North American portfolio by expanding its product lineup beyond tissue paper to include kitchen towels, wet wipes, and other hygiene products.

This content was produced with the assistance of AI translation services.