Lowering Lunch Costs... Rolling Pasta Launches 5,000-Won Pasta

Theborn Korea Launches Limited-Time "Red Pepper Oil Pasta"

Theborn Korea announced on May 15 that its pasta specialty brand, Rolling Pasta, will be offering a limited-time seasonal menu item, "Red Pepper Oil Pasta," for three weeks starting from the 19th.

The price is 5,000 won. This menu was designed to allow consumers to enjoy pasta at a reasonable price amid the so-called "lunchflation" (lunch + inflation) trend, where lunch prices have become a heavier burden.

Provided by Theborn Korea

The Red Pepper Oil Pasta is an oil-based pasta that highlights the spicy flavor of garlic and crushed red pepper. It features both minced garlic and garlic flakes for enhanced aroma and texture. This menu item will be available at Rolling Pasta locations nationwide, except for a few select stores, until June 8.

A Rolling Pasta representative stated, "We developed this seasonal menu so customers can enjoy a high-satisfaction pasta dish at a reasonable price," adding, "We plan to continue introducing seasonal menu items that combine great value for money with excellent taste."

Rolling Pasta has been offering limited-time seasonal menu items in the 5,000-won range every year, such as "Butter Garlic Pasta" in 2024 and "Sausage Butter Neapolitan" last year. These items ranked number one in sales among pasta menu categories during their limited sales periods.

This content was produced with the assistance of AI translation services.