Dong-A Pharmaceutical Launches New Bacchus Commercial, "Please Listen, Bacchus"

Dong-A Pharmaceutical announced on May 14 that it has launched a new advertising campaign for Bacchus, its fatigue recovery drink, titled "Please Listen, Bacchus."

Through this campaign, Bacchus reinterprets Generation X not simply as a middle-aged generation, but as a cohort that has broken through crises, driven change, and continues to exert influence across various sectors of society. Accordingly, Bacchus is expanding its role beyond just "fatigue recovery" to become a brand that awakens potential and passion and supports new beginnings.

Capture of the new advertising campaign "Listen Up, Bacchus" for Dong-A Pharmaceutical's fatigue recovery drink Bacchus. Dong-A Pharmaceutical

The commercial features iconic songs that accompanied the youth of Generation X. By utilizing "I Know" by Seo Taiji and Boys and "We Are" by Deux, the campaign emphasizes Bacchus's role in reigniting the energy of Generation X, highlighting the era-defining symbolism and emotions of the music.

This campaign consists of two commercials that depict real-life situations with which Generation X can relate. The "Executive Report" episode and the "Versatile Team Leader" episode each portray moments of taking on new challenges and striving forward, together with Bacchus.

In particular, the main copy "Please Listen, Bacchus" delivers a double meaning: asking to "listen" to the music and to "drink" Bacchus. The message is that during moments when courage and composure are lacking, Bacchus and music together serve as catalysts to revive one's energy.

The new Bacchus commercial, which delivers vitality along with nostalgic tunes, can be viewed on TV and digital platforms.

A Dong-A Pharmaceutical representative stated, "This campaign is meaningful in that it shines a light not only on comfort but also on the presence and relevance of Generation X. We plan to expand diverse brand experiences so that Bacchus can be recognized as a brand that awakens passion, youth, and a spirit of challenge, beyond just being a fatigue recovery drink."

Meanwhile, Bacchus marks its 63rd anniversary this year as Korea's representative fatigue recovery drink, with cumulative sales reaching 24.2 billion bottles as of last year and approaching the milestone of 25 billion bottles. Having accompanied the daily lives of Koreans for decades and becoming a symbol of fatigue recovery, Bacchus is now regarded as a national brand that transcends generations.

This content was produced with the assistance of AI translation services.