'100 Days Since Launch' CJ Olive Better Surpasses 50% Foreign Sales Share... 10 More Stores Planned

100 Days Since Olive Better Launch
Foreign Customer Sales Near 50%
Strengthening Online and Offline Curation
Expanding the K-Wellness Ecosystem and Global Competitiveness

CJ Olive Young marked the 100th day since the launch of its wellness curation platform, 'Olive Better.' Olive Better, which was introduced on January 30 by expanding its existing health category to encompass the broader wellness sector, has seen its foreign customer sales ratio surpass 50% as word-of-mouth about 'K-Wellness' spread rapidly among visiting tourists.

According to CJ Olive Young on May 14, Olive Better's proportion of foreign customers, which accounted for only 7% of total sales during the first week after the opening of the Gwanghwamun flagship store in February, surged to about 50% by the end of April. The top five most-purchased products among foreign customers are all domestic brands, including Rejuran, BB Lab, and Nothing Better. This is seen as evidence that K-Inner Beauty has established itself as a global trend.

Olive Better redefined the abstract concept of wellness into intuitive categories tailored to customer lifestyles, such as 'eating well' and 'filling well.' The platform also prominently featured 'wellness shots' and 'gummy-type health supplements,' which are gaining popularity in the global wellness market. These products are available for individual purchase, allowing customers to experience and choose them without burden. As of the end of last month, more than half of the top 30 selling products at Olive Better stores were wellness shots and gummies.

Additionally, Olive Better enhanced accessibility by introducing value-for-money products through its own brand, 'ALL THE BETTER.' In particular, Olive Better has become a stage for small and medium-sized enterprises to expand their product lines. During this period, Olive Young newly introduced over 560 wellness-related brands and 13,000 products.

According to data analyzed by Olive Young, the number of Olive Young members surpassed 1.8 million after the launch of Olive Better. The company attributes this to the influx of new customers who experienced wellness through Olive Better for the first time.

Olive Young plans to open 10 additional Olive Better stores in key commercial districts such as Myeong-dong and Seongsu within the year. The company is also considering hybrid stores that combine Olive Young and Olive Better. Through these efforts, Olive Young aims to strengthen the online and offline competitiveness of 'Olive Better' and further expand the K-Wellness ecosystem.

A representative from Olive Young stated, "The 100th day since the launch of Olive Better is significant in that it successfully transplanted Olive Young's proven K-Beauty success formula into the wellness market, creating a robust K-Wellness ecosystem and demonstrating its potential for global expansion." The representative added, "Going forward, we will continue to discover emerging domestic wellness brands, drive market innovation, and strengthen the competitiveness of K-Wellness."

This content was produced with the assistance of AI translation services.