LG Uplus to Join YouTube FanFest... Operating 'Heart Post Office' Booth

FanFest to Be Held from May 15 to 17

LG Uplus announced on May 14 that it will participate in the '2026 YouTube FanFest' through collaboration with Google and YouTube, and operate an AI-powered interactive pop-up booth called 'Simply. U+ Heart Post Office.'

LG Uplus logo. Provided by LG Uplus

The FanFest, which will take place from May 15 to 17 at S-Factory Building D in Seongdong-gu, Seoul, is a leading event where creators, fans, and younger generations share content and culture. At this event, LG Uplus will present a collaborative brand experience that empathizes with the emotions and relationships of the younger generation, who are familiar with digital environments, and proposes authentic ways to communicate.

Taking into account a generation accustomed to mobile messaging and social networking services (SNS) who have little experience visiting an actual post office or writing handwritten letters, LG Uplus has planned a new communication experience that combines the analog sentiment of ‘letters’ with AI technology. The pop-up booth uses familiar motifs such as the post office and letters, and when visitors enter the recipient and message they wish to send via a kiosk, AI simplifies and organizes the content and prints it out in letter form. LG Uplus explained that this booth focuses on the needs of the younger generation who, even in the midst of fast and efficient digital communication, want to organize and convey their feelings, and emotionally interprets the essence of communication—'connection.'

This booth is comprised of four areas: ▲Simple. Heart Reception ▲Simple. Stamp Issuing ▲Simple. Heart Dispatch ▲Simple. Special Mission Zone. Each stage of the experience naturally incorporates LG Uplus’s AI technology embedded in everyday life. In the Simple. Special Mission Zone, visitors can directly experience LG Uplus’s AI agent 'ixi-O.'

Joonyoung Jang, Head of Marketing Group at LG Uplus, said, "FanFest is a space where the younger generation can freely express their emotions and interests. Through this booth, we aim to empathize with customers’ daily lives through the experience of connection itself and convey the value of our brand."

This content was produced with the assistance of AI translation services.