Leshy Meets Agileon... Everland Launches Character Collaboration with Suwon Samsung Bluewings

Leveraging the 'Leshy & Friends' Lesser Panda IP
Triple Collaboration with Suwon Samsung: Content, Merchandise, and Events

Everland, operated by the Resort Division of Samsung C&T Corporation, is launching a character collaboration with the Suwon Samsung Bluewings football club.

This partnership was conceived as a meeting between Everland's Lesser Panda character, 'Leshy & Friends,' and Suwon Samsung's mascot, 'Agileon.'

Through this collaboration with Suwon Samsung, which welcomed head coach Lee Jung-hyo this season, Everland plans to provide an even greater variety of merchandise and storytelling content, offering fans more to enjoy.

Suwon Samsung Bluewings and Character Collaboration Goods. Samsung C&T Corporation

The core of this collaboration is Leshy's soccer challenge. The story centers on Leshy, a soccer rookie who lived in Panda World, as he joins Suwon Samsung and grows, depicting a journey toward team victory and promotion to the first division. This story is being produced in webtoon format and has been released sequentially since May 7 through Everland's and Suwon Samsung's social media channels.

Fans have responded enthusiastically on these channels, leaving comments such as, "Leshy, soccer suits you well," "Now I have another reason to visit Everland," and "I hope Leshy comes to Big Bird (Suwon World Cup Stadium) too."

A rich lineup of character merchandise is also being introduced. More than 20 types of goods will be released, including signature plush dolls and key rings featuring Leshy and Agileon, as well as cheering scarves, hairbands, umbrellas, and more.

There will be a dedicated Bluewings merchandise sales area within Everland, and some items will be offered as limited editions for fans, increasing their collectable value.

Both online and offline fan participation events will continue as well. The Suwon Samsung home game at Suwon World Cup Stadium on May 25 will be held as 'Everland Day.'

On game day, a variety of on-site programs—including photo sessions with Leshy and a cheering decibel measurement event—will provide fans with special memories.

During this month, the Agileon mascot will make a special visit to Everland to introduce Suwon Samsung's game schedule and interact with visitors through various events.

In addition to this collaboration with Suwon Samsung, Everland has continued to expand content connecting sports and character IP, such as launching Leshy & Friends merchandise in partnership with the Korea Baseball Organization (KBO) through last year and rolling out collaborations between the Samsung Lions and the Bao Family.

Suwon Samsung Bluewings and Character Collaboration Goods. Samsung C&T Corporation

This content was produced with the assistance of AI translation services.