Palyoung Bridge Smart Complex Shelter in Goheung Accelerates Tourism Revitalization by Enhancing Content

Direct Sales Discount Events and Outdoor Barbecue Area Attracting Overnight Tourists
Connecting Visitor Routes with Major Attractions such as Jjokbit Neoul-gil Trail and Space Launch Observatory

The Palyoung Bridge Smart Complex Shelter in Goheung-gun, Jeollanam-do, is accelerating operational revitalization through the enhancement of various contents and the expansion of private sector collaboration.

The Palyoung Bridge Smart Complex Shelter was launched as part of a Ministry of Land, Infrastructure and Transport public project under the seventh popularly elected administration and opened in April last year. With a total project investment of 10.7 billion won, the facility features a hydrogen charging station, a cafe, a local specialty shop, and an observatory, raising expectations as a new hub for tourism in Goheung.

Goheung-gun Palyoung Bridge Smart Complex Shelter is accelerating its operational activation through the reinforcement of various contents and the expansion of private sector collaboration. Photo by Kim Jaeseung

However, the shelter initially struggled to attract as many visitors and generate as much consumer activity as expected, making the revitalization of operations a key challenge.

In response, Goheung-gun has recently begun strengthening content by incorporating private sector expertise. Last month, the local food and beverage brand 'Yujagol Goheung Hanwoo Palyoung Bridge Branch' was introduced, and every Friday, Saturday, and Sunday, direct sales discount events and an outdoor barbecue area are operated, with the aim of attracting more overnight visitors.

In particular, the outdoor barbecue area, which consists of private tents for five to six people, has received a positive response from family tourists. Visitors can enjoy both the sea view and dining at the same time, making it a notable new tourism attraction.

The county is also working to strengthen connections with nearby tourism resources. By linking major attractions such as the Jjokbit Neoul-gil Trail and the Space Launch Observatory with visitor routes, the goal is to extend visitor stays and increase tourism-related spending.

Furthermore, in conjunction with the "Goheung Ban-Jeon (Money) Travel" program, a tourism support initiative for extended stays, efforts are being made to further boost tourist inflow. This program reimburses 50% of travel expenses in the form of mobile Goheung Love Gift Certificates for visitors who meet certain conditions, and is expected to stimulate local consumption.

Alongside these efforts, the county plans to increase the rate of repeat visits by expanding nighttime landscape lighting, hosting weekend events, and operating family experience programs. During the off-season, benefits for local residents will be enhanced to maintain facility utilization rates.

A Goheung-gun official stated, "As we enter the era of 10 million tourists, we will continue to expand private sector collaboration and content so that the Palyoung Bridge Smart Complex Shelter can serve as the gateway to tourism in Goheung."

This content was produced with the assistance of AI translation services.