Dong-A Pharmaceutical Steps Up to Address Gaps in Children's Oral Health

Operation of the "GaGreen Good People" Campaign

Dong-A Pharmaceutical announced on May 12 that it is launching the "GaGreen Good People" campaign to promote oral health among children.

The "GaGreen Good People" campaign is a program that provides oral hygiene education to lower-grade elementary school students, a critical period for forming healthy dental habits.

At the ‘GaGreen Joheun I’ education session held on the 11th, dental hygienist Yeonhee Kim of the Korean Association of Oral Health (from left), Minja Park, director of Seonyu Community Child Center, and Kilsu Kim, manager at Dong-A Pharmaceutical, are taking a commemorative photo. Dong-A Pharmaceutical

This campaign was designed to help form proper oral hygiene habits among children who need more oral care, by providing practical education and hands-on experiences, especially in a reality where dental health disparities exist according to income levels.

Dong-A Pharmaceutical plans to conduct an average of four to five educational sessions per month through November this year, targeting regional children's centers and after-school care classrooms in Seoul. The program is intended for first to fourth grade elementary school students and will be conducted by experts from the Korean Association for Oral Health, covering topics such as causes and prevention of cavities, correct toothbrushing methods, and toothbrush storage practices.

In addition, hands-on training will be provided using the company’s oral health brands, "Children’s Garglin" and "Jordan Toothpaste·Toothbrush." The program will also utilize the "Gargle Song" content featuring the Children’s Garglin character, helping children learn toothbrushing and gargling habits in a fun and engaging way.

Notably, this year’s campaign has expanded both its target audience and its programs compared to last year. In 2025, the campaign was held at a total of 26 regional children's centers, educating 341 students. This year, the program will be provided to approximately 685 children at 25 regional children's centers and seven elementary school after-school care classrooms.

Furthermore, a second round of training will be provided for children at some centers that previously participated in the education. At these centers, a dental plaque test will be conducted both before and after the training to verify the effectiveness of the oral health education. The dental plaque test checks for plaque remaining on the tooth surface, providing a visual confirmation of whether proper brushing habits have been established. Through this, Dong-A Pharmaceutical aims not only to offer one-time education but to continuously monitor and manage the formation of proper oral hygiene habits among children.

A representative from Dong-A Pharmaceutical stated, "Through last year's campaign, we recognized the necessity of oral health education for children and the positive responses from the field. This year, by expanding both the target group and the program, we aim to help more children develop healthy oral habits and contribute to narrowing the dental health gap."

Meanwhile, under its corporate philosophy of "fulfilling social responsibilities based on social justice," Dong-A Pharmaceutical continues to engage in various sustainable social contribution activities, including supporting pediatric patients, providing assistance to low-income groups, and pursuing regional co-prosperity. In recognition of these efforts, the company received the Prime Minister’s Commendation at the 'Korea Good Donation Awards' hosted by the Ministry of the Interior and Safety last year.

This content was produced with the assistance of AI translation services.