Strengthening Global Business Competitiveness: Nol Universe Recruits Former Agoda Expert

Oversaw Business Operations in More Than 20 Countries Including Agoda and Tourlane

Creating Synergy Across Overseas Accommodation, Packages, Airlines, and Inbound Services

Nol Universe has recruited a travel industry expert with experience at Agoda to strengthen its global business competitiveness.

On May 12, Nol Universe announced the appointment of Oliver Liebutzki (pictured) as Head of Global Business. As Head of Global Business, Mr. Liebutzki will oversee all key travel-related business segments, including overseas accommodation, packages, T&A (Tour & Activity), and airlines. He will be responsible for expanding synergy between different business units, enhancing product competitiveness, optimizing operations, and establishing mid- to long-term strategies.

The company also plans to focus on expanding its fast-growing inbound business. Targeting the rising demand for visits to Korea, fueled by the spread of K-content, Nol Universe will further refine its strategy for attracting foreign tourists and work to expand its global network.

Mr. Liebutzki joined the global online travel platform Agoda as one of its founding members, where he oversaw business development across Southeast Asia, the Middle East, Africa, and India. During his tenure, he established a direct contract-based supply chain system and secured an inventory of over 150,000 directly contracted accommodations in the Asia-Pacific region within seven years.

He subsequently led global business expansion at European travel tech company Tourlane and Canada-based Hopper. At Tourlane, he spearheaded the digital and artificial intelligence (AI) transformation of product supply and booking processes. At Hopper, he served as Vice President, overseeing product supply for the Asia-Pacific region.

Oliver Liebutzki, Head of Nol Universe, said, "I am delighted to join Nol Universe, which is rapidly expanding its influence in the global market beyond Korea. I look forward to taking part in the innovative transformation of Nol Universe’s global business and delivering a differentiated travel experience to customers around the world."

This content was produced with the assistance of AI translation services.