KB Securities Holds 'Consumer Protection Practice Pledge Ceremony'

Ongoing Efforts to Strengthen Consumer Protection

On the 11th, at the headquarters of KB Securities in Yeouido, Seoul, CEO Jin-Doo Kang (seventh from the left) and CEO Honggu Lee (sixth from the left) are taking a commemorative photo with executives at the 'Consumer Protection Practice Pledge Ceremony.' KB Securities
Photo by KB Securities

On May 11, KB Securities announced that it held the 'Consumer Protection Practice Pledge Ceremony' to mark the fifth anniversary of the enforcement of the Financial Consumer Protection Act. The event aimed to review the company's consumer protection system and strengthen its preventive consumer protection capabilities.

Since April, KB Securities has sequentially run pledge programs at seven regional headquarters across the country, with each program led by the regional head and attended by branch managers and employees. On this day, a pledge ceremony was held in the main conference room at the headquarters in Yeouido, Seoul, with the participation of the management team to share company-wide operational direction and implementation standards.

The purpose of this ceremony was to review the consumer protection system across all stages from product planning to sales and after-sales management, under the principle of prioritizing consumer rights and interests. It also aimed to enhance the data-driven and preventive management and execution system for consumer protection.

During the event, the company recited the Financial Consumer Protection Charter, shared the slogan "Consumer Protection is Competitiveness," and reaffirmed the company-wide operational direction and implementation standards for consumer protection. Participants also watched a video about the company's consumer protection value system and received guidance on the operation of its data-driven consumer protection management system.

In addition, KB Securities has introduced the Consumer Protection Quality Index (CPQI) dashboard and the Financial Consumer Protection Monthly Review to strengthen its data-driven consumer protection management system.

Jindoo Kang, CEO of KB Securities, emphasized, "Consumer protection is no longer an option in the financial industry but an essential value that must come first. All employees will continue to work together to protect the rights and interests of financial consumers and to establish KB Securities as a financial institution that prioritizes trust above all else."

This content was produced with the assistance of AI translation services.