Zeekr Targets Korean Consumers... Opens "Zeekr Brand Gallery"

Open Until May 30
Exhibiting 001 FR, MIX, 9X, and 009 Grand Collector's Edition

Zeekr announced on May 8 that it has opened the "Zeekr Brand Gallery" at its flagship store in Daechi-dong, Gangnam-gu, Seoul, and is officially beginning efforts to raise brand awareness.

The Zeekr Brand Gallery, which will be open until May 30, has been created to introduce the characteristics of Zeekr—defined by the keywords luxury and technology—to the Korean market and consumers. Visitors to the Zeekr flagship store can experience the brand's latest models, including the 001 FR, MIX, 9X, and the 009 Grand Collector's Edition.

An event was also held to celebrate the opening of Zeekr's first flagship store in the Korean market. The event, held on May 7, was attended by Zeekr International CEO Chen Yu, Zeekr International COO Jeff Cao, Zeekr Korea CEO Lim Hyungi, and ZK Mobility CEO Jang Inwoo, among others.

CEO Chen Yu stated, "We are very pleased to open the first Zeekr flagship store in Gangnam, the heart of luxury import cars in Seoul, and to introduce the unique features of our luxury technology brand. We hope you will take a keen interest in the Zeekr showrooms that will open across Korea in the future."

The Zeekr flagship store, which opened on this day, has been completed to reflect Zeekr's latest brand CI. A large ZEEKR logo and the signature orange color of the brand are prominently displayed on the exterior of the flagship store, further establishing Zeekr's presence on Gangnam's import car street. The interior, with a total floor area of 915 square meters, has also been designed as a space where visitors can experience Zeekr's brand characteristics.

Inside the Zeekr Brand Gallery, visitors are first greeted by the Brand Wall and History Wall, which provide a comprehensive look at Zeekr's history and brand identity. In this area, guests can explore the unique features of Zeekr, which debuted as a luxury technology brand in 2021, and trace the brand's journey as it continues to make new history each year.

The gallery also offers a look at the actual SEA (Sustainable Experience Architecture) platform, which serves as the foundation for all Zeekr vehicles. Zeekr invested approximately 3 billion dollars over five years to develop the next-generation, fully modular electric vehicle platform, SEA, which is designed for maximum flexibility and scalability, allowing it to be applied to a wide range of models from compact cars to large SUVs. The platform also integrates advanced battery systems, ultra-fast charging technology, and intelligent software architecture, and is recognized as an optimal solution for future mobility.

A representative from Zeekr Korea stated, "We prepared the Zeekr Brand Gallery to express our gratitude for the enthusiastic interest and support Zeekr has received in the Korean market, and to clearly communicate Zeekr's identity as a luxury technology brand. Going forward, Zeekr Korea will continue to carry out various activities to meet consumer expectations and establish a strong presence in the Korean market."

This content was produced with the assistance of AI translation services.