[New Product of the Day] Crispy Outside, Chewy Inside... Paik’s Coffee Launches 'Chewy Ball' Desserts

Bite-Sized Snacks Filled with Chocolate, Cheese, and Red Bean Paste

Theborn Korea announced on May 7, 2026, that its coffee specialty brand Paik’s Coffee has launched two new desserts, “Chewy Ball Desserts,” reflecting the “crispy outside, chewy inside” dessert trend.

Recently, chewy-textured desserts have been gaining popularity, especially on social networking services (SNS), and products that combine different textures are establishing themselves as a new dessert trend. The café and retail industries are also seeing a wave of new product launches emphasizing unique textures.

Provided by Theborn Korea.

The limited-time seasonal offerings include “Choco Churros Chewy Ball” and “Corn Chewy Ball.” The “Choco Churros Chewy Ball” features a round churros ball filled with chocolate, coated on the outside with cinnamon sugar to enhance its sweet flavor. It is sold in sets of three, and can also be enjoyed as a menu item called “Appa Churros” (Choco Churros Chewy Ball on ice cream), where one ball is served atop a scoop of ice cream. The “Corn Chewy Ball” is made from dough mixed with tapioca starch and coated in breadcrumbs for a crispy texture. It comes in two flavors: “Corn Cheese Chewy Ball” and “Corn Red Bean Paste Chewy Ball,” both utilizing sweet corn.

A Paik’s Coffee representative said, “We have launched these new bite-sized desserts in response to the growing trend of consumers seeking unique textures and gourmet experiences, making them perfect to enjoy with beverages at our café.” The representative added, “Going forward, we plan to continue introducing distinctive desserts that reflect customer preferences and trends, while maintaining a harmonious balance with our coffee offerings.”

This content was produced with the assistance of AI translation services.