"Beauty Sale Lineup" Runs Until May 20
From New Beauty Launches to Half-Price Promotions, All in One Place

Lotte Shopping's e-commerce platform, Lotte ON, announced on May 7 that it will be holding its "Byoucera (Beauty Sale Lineup)" event until May 20.


Byoucera is the largest beauty sale event, held only four times a year. This event features luxury beauty brands such as Sulwhasoo, Yves Saint Laurent, Guerlain, and Prada Beauty, as well as trend beauty brands like d'Alba, Innisfree, and Avène. A variety of content is available, including exclusive Lotte ON product sets, special price sales, and curated items recommended by beauty influencers.


Lotte ON Beauty Sale Lineup. Lotte ON

Lotte ON Beauty Sale Lineup. Lotte ON

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During the Byoucera period, special 1+1 and 2+1 promotions are also being offered exclusively for this event. Customers who purchase products from brands such as Yves Saint Laurent, Estée Lauder, Guerlain, Lancôme, Bobbi Brown, Kiehl's, Jill Stuart Beauty, and Tangle Teezer will receive additional products equivalent to their purchase, providing the maximum benefit.


Every day at 10 a.m., a limited-time offer allows the first customers to purchase popular beauty brands for less than 10,000 won. Brands such as IOPE, Centellian24, Skinfood, Espoir, Hanyul, and Beauty of Joseon are participating in this lineup. There are also product trial events for ON&THECLUB members, featuring brands like Curisheil, Noprob, and Beplain.


Throughout the event, a "Byoucera Special Coupon Pack" will be provided daily. Luxury beauty coupons offering up to 13% off and trend beauty coupons with discounts of up to 20% will be available for use.



Nam Ji-hyung, Head of Brand Marketing at Lotte ON, stated, "Byoucera, the largest beauty event that customers have been waiting for, is back with a wealth of benefits, from new product launches to trial events. We've prepared a variety of beauty products so that customers can experience them at reasonable prices during this season transition, and we hope to receive a lot of interest."


This content was produced with the assistance of AI translation services.

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