Nargio Selects Kim Yongbin, Winner of "Mr. Trot 3," as New Model

TV Commercial Unveiled,
21st Anniversary Promotions

The functional footwear brand Nargio has launched a marketing campaign with its new model.

On May 6, Nargio announced that it has selected Kim Yongbin, the winner of "Mr. Trot 3," as its promotional model and has kicked off a TV commercial campaign.

The company stated that it is focusing on emphasizing its technological competitiveness based on registration with Medicare and Medicaid in the United States. It also explained that it aims to expand its brand image in the global market.

Narzio Kim Yongbin Model.

The advertising jingle has also been changed. The brand strengthened its message of trust by adding the word "definitely" to the previous slogan. The company noted that using Kim Yongbin’s vocals has enhanced the message delivery.

Nargio's core technology is the "TWO SOLE" structure. This design is known for flexibly bending according to the movement of the foot during walking and distributing weight to relieve joint stress.

The company explained that, based on this technology, it has achieved registration with Medicare in the United States and secured first place in the functional footwear category of the "2025 Brand of the Year Awards."

Im Oksun, Chairwoman of Nargio, said, "To celebrate our 21st anniversary, we are running promotions and also holding an event where new sneakers will be offered additionally at all stores nationwide for two months, in May and June."

This content was produced with the assistance of AI translation services.