Innocean Opens Bangalore Office, the 'Silicon Valley of India'... "Fostering a Tech Hub"
Connecting a Global Network Spanning 22 Countries Including Seoul Headquarters
Expanding Business Functions Through Integration of Data, AI, and Content
Global marketing communications company Innocean announced on May 6 that it has opened a local office in Bangalore, known as the "Silicon Valley" of India.
Innocean is currently operating in 22 countries, including its headquarters in Seoul. Bangalore serves as a major growth hub in India, home to tech companies, startups, and global capability centers (GCCs). By establishing a presence here, Innocean aims to further enhance its integrated marketing capabilities and expand its role as a tech-based business solutions hub that combines data, artificial intelligence (AI), and content.
Previously, Innocean was the first among its overseas subsidiaries to establish an Indian corporation in 2005, aiming to capture the Indian market, where the culture, content, and entertainment industries such as "Bollywood (the Indian film industry)" have seen significant growth. Innocean has been providing integrated marketing solutions that organically combine strategy, creative, digital, social, content, customer experience (CX), and production. As of last year, non-affiliate clients accounted for around 30% of Innocean India's client base.
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Kim Kyung-Ah, CEO of Innocean, stated, "India is a strategically significant market in Innocean's global network and a land full of limitless potential for future growth. The launch of our Bangalore hub is not just a regional expansion, but an important turning point as Innocean evolves beyond an agency into new business domains." She added, "We will establish a global-to-local integrated growth model and position ourselves as a partner that drives our clients' business growth together."
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