Hyundai Motor Group Launches HMG Driving Experience 2026 Season

Operating from May 9 to December 6

Beginner Programs Further Subdivided

Systematic Driving Training for Experienced Drivers

Test Drives of New Models Including Genesis GV60 Magma

Hyundai Motor Group will operate the 'HMG Driving Experience 2026 Season' from May 9 to December 6. Since opening the HMG Driving Experience Center in Taean, South Chungcheong Province in September 2022, Hyundai Motor and Kia have offered differentiated brand experiences at this venue every year.

This year, a wide variety of programs have been prepared not only for experienced drivers but also for beginners and families. The beginner program, 'Basic Drive,' is subdivided into Basic Drive Lite and Basic Drive Plus. Basic Drive Plus includes an additional 40-minute public road driving session. Drivers who complete Basic Drive Lite and Plus will become accustomed to urban driving, parking, and challenging conditions such as wet roads.

Hyundai Ioniq 6 N (right), Kia EV6 GT (left), and Genesis GV60 Magma (center) running on the driving test track at HMG Driving Experience Center. Hyundai Motor Group

Specialized programs by brand are also being offered. Hyundai has launched a new 'N Track Performance' program so that skilled drivers can experience the outstanding driving performance unique to the high-performance N brand.

N Track Performance is an 8.5-hour program designed for drivers to learn systematic driving techniques. Participants can drive high-performance models such as the Ioniq 5 N and Ioniq 6 N with professional instructors, experiencing drifting on wet surfaces and high-speed driving on dry tracks. In addition, they can learn advanced driving techniques such as mastering the racing line (the shortest and fastest path through a corner), vehicle weight transfer, and video and data analysis.

Kia is introducing a program to experience the dynamic performance of its authentic pickup truck, the Tasman. By participating in the newly created 'Tasman Experience' program, drivers can test the Tasman's capabilities firsthand in off-road environments such as gravel, mud, and water crossings. The 'Tasman Intensive' program, which received positive feedback from automotive enthusiasts for combining off-road driving with an overnight camping experience, is also available again this year.

Opportunities to drive new vehicles from Hyundai, Kia, and Genesis will also be provided. Participants will be able to enjoy the latest models, including the Hyundai Ioniq 6 N, Kia EV3 GT, EV4 GT, EV5 GT, and Genesis GV60 Magma.

A notable feature of the 2026 season is the enhanced family-friendly programs. The newly introduced 'Package Taxi' allows both adults and children to select and experience two out of four courses: dry track, wet track, high-speed circuit, and off-road. The 'Camping Experience' program, which combines electric vehicle test drives with an overnight camping stay, will introduce new models such as the Kia EV5 and PV5, which are especially suited for versatile use of space.

Programs for children are also available. The 'Junior Driving Experience' program lets children build car models or receive basic coding education, offering a fun introduction to future mobility technologies. In the simulator zone, participants can enjoy virtual driving experiences with various Hyundai, Kia, and Genesis vehicles.

Convenience facilities such as an infants' lounge and kids' lounge (children's playroom) are also available. The first-floor infants' lounge is equipped with a nursing room, bottle sterilizer, and disposable diapers to ensure comfort for families with young children.

In the second-floor kids' lounge, children can scan their own car drawings and drive them virtually on a digital screen—a unique interactive experience. In addition, children's books and toys are provided, making the space suitable for family visits.

Hyundai Motor Group is committed to ensuring that the HMG Driving Experience Center evolves beyond a simple driving venue into a 'mobility experience space' for the whole family. To date, the HMG Driving Experience Center has welcomed 64,000 visitors. Details on program reservations and more information can be found on the official website.

This content was produced with the assistance of AI translation services.