SFG Rebrands Paju "Gyoha-jeong" as "Songdo Galbi Paju Gyoha"... Grand Opening on May 1

Photo by SFG

SFG Shinhwa Food Group (hereinafter SFG), a leading company in the dining culture industry, announced on April 29 that it will fully rebrand “Gyoha-jeong,” a well-known dining destination in Paju, as “Songdo Galbi Paju Gyoha,” with a grand opening scheduled for May 1.

The company explained that while maintaining the natural scenery and refined Korean cuisine image established by the former Gyoha-jeong, it has strengthened brand competitiveness by incorporating the philosophy and culinary expertise of “Songdo Galbi,” which was selected by Forbes Korea as one of the top three galbi brands and awarded the “2026 Consumer’s Choice Best Brand Grand Prize” in the galbi category.

The newly refurbished “Songdo Galbi Paju Gyoha” is housed in a two-story standalone building facing Gyoha-yeon Waterfall. The first floor features a spacious dining hall and a variety of private rooms, while the second floor is operated as a café lounge where guests can enjoy tea time.

With private rooms and a banquet hall tailored to a modern Korean dining concept, the venue can accommodate various gatherings such as engagement ceremonies, first birthday parties, business meetings, and company dinners. For group event customers, up to a 9% discount and professional banquet setup services are provided.

The menu centers around Songdo Galbi’s signature grilled and meal selections, including marinated galbi and fresh galbi made with top-grade “Bon Galbi,” as well as “No.9” Seolhwa Hanwoo sirloin, jumulleok, galbitang, naengmyeon, and traditional Korean set meals. Until 4:00 p.m. on weekdays, the “Lunch Hansang” offers a choice of naengmyeon, hot pot rice, or brown rice at a reasonable additional charge when ordering charcoal-grilled galbi.

To celebrate the grand opening, customers who pay in person will have the opportunity to enter the “SFG Jackpot Prize Event,” with prizes including a first prize of a BMW MINI and a second prize of a luxury European cruise trip for two. Additionally, the “Lucky Half-and-Half Win” event offers up to a 50% chance of winning paid meal vouchers for dishes such as Korean pork charcoal-marinated barbecue, Bon Galbitang, and naengmyeon via scratch coupons.

From May 17 to 31, the official SFG website will host the “Three Generations of Galbi Welcome Three Generations of Families” event, where customers who share stories of three-generation family visits to Songdo Galbi will be entered into a drawing to win a gift card worth 1 million won.

An SFG representative stated, “By allowing guests to enjoy the breathtaking waterfall views while savoring the essence of the top three galbi brands, we aim to deliver an unparalleled gourmet experience to local residents as Paju’s premier dining destination.”

This strategy of preserving the natural beauty of a local landmark while overlaying a proven premium brand is expected to establish a powerful culinary hub that will attract both Paju residents and tourists alike.

This content was produced with the assistance of AI translation services.