Gongyoung Home Shopping Selected as Implementing Agency for SME and Small Business Support Projects by Ministry of SMEs and Startups

Sales Channel Support for 35 Small Businesses and 10 SMEs Through Home Shopping

On April 29, Gongyoung Home Shopping announced that it has been selected as the implementing agency for the “2026 TV Home Shopping and Data Home Shopping Entry Support Project” and the “2026 Comprehensive Support Project for Online Sales Channels,” both supervised by the Ministry of SMEs and Startups and the Korea Small and Medium Business Distribution Center.

Through the TV Home Shopping and Data Home Shopping Entry Support Project, Gongyoung Home Shopping will support sales channels for 35 small business companies. Selected companies will be given the opportunity for one live TV home shopping broadcast and one rebroadcast. Products with outstanding performance will be provided with continuous post-management to help them grow into steady sellers. Last year, through this project, Gongyoung Home Shopping broadcasted products from 55 small business companies and recorded approximately 4.3 billion won in sales channel support.

The Comprehensive Support Project for Online Sales Channels will support sales for 10 small and medium-sized enterprises. For companies that have difficulty entering the TV home shopping market due to limited workforce and inventory burdens, two live broadcasts will be provided. In addition, various marketing activities, such as exposure in special exhibitions, will be offered to help boost sales.

Hwan Soo Kim, Policy Support Office Chief at Gongyoung Home Shopping, stated, "Through this project, we plan to provide systematic support covering the entire process—from product discovery and expert coaching to broadcast support and post-management—for small businesses and SMEs facing challenges in pioneering sales channels." He added, "Beyond simple one-off support, we will expand continuous nurturing and do our utmost to provide substantial assistance to small businesses and SMEs in developing new sales channels."

This content was produced with the assistance of AI translation services.