Hanwha's Dongseon Kim Launches 'Take' Buffet Brand: "Taking On Ashley and VIPS"

First Location Opens in Jongno on May 1
Features Global Gourmet Stations and Take Grill
Weekend Adult Price Set at 32,900 Won

Ourhome announced on the 29th that it will launch its new buffet brand, 'Take', next month. This is part of the company's foodservice business expansion led by Dongseon Kim, the third son of the Hanwha Group chairman and executive vice president at Ourhome. In the mid-range buffet market, currently dominated by Ashley Queens and VIPS, the company plans to captivate customers’ palates based on nearly 30 years of accumulated competitiveness and quality in the F&B market.

Ourhome announced on the 29th that it will launch a buffet brand called 'TAKE' next month. Photo by Ourhome

The first 'Take' location is set to open on May 1. Situated on the second basement level of the Youngpoong Building in Jongno-gu, Seoul, the restaurant covers an exclusive area of approximately 823 square meters (250 pyeong) and is directly connected to Jonggak Station on Subway Line 1. The interior has been designed as a global food market concept, bringing together the cuisines and cultures of various countries.

'Take' will offer about 130 menu items on weekends and holidays, focusing on signature dishes from around the world. Unlike typical buffets that separate sections by type of food, 'Take' features 'Global Gourmet Stations' that combine representative dishes and dedicated spaces for each country. Each station presents menus reflecting regional characteristics and current trends.

The barbecue-specialized corner, 'Take Grill', uses a rotisserie style where ingredients are skewered and slowly rotated over the heat. This area is designed as a 'Live Grill Zone', allowing guests to watch the cooking process in real time. Other key menu items include the Pulled Pork Taco Plate, Smoked Texas Barbecue Ribs, and Smoked Dipping Mini Burgers. Signature dishes such as Porchetta and Chicken Steak are available as 'Golden Ticket' items for an additional 9,900 won.

Golden Ticket Station at OurHome Take stores where you can taste America Station and grill-specialized menus. Provided by OurHome

In line with the latest trends, 'Take' will operate a content-driven space called 'Popup Table', collaborating with popular restaurant brands and well-known characters to offer special menu items. The first collaboration partner is Samyang Foods' 'Buldak', and this partnership will run through August. The Popup Table will regularly change its themes. In addition, 'Take' plans to sequentially launch collaborations such as 'Meet the Celeb' (with star chefs and Ourhome's ready-to-eat products) and 'Everyone's Table' (with long-standing restaurants and other F&B brands).

The prices at 'Take' are set at 23,900 won for weekday lunch, 29,900 won for weekday dinner, and 32,900 won on weekends and holidays for adults. Business hours are from 11 a.m. to 9 p.m. For comparison, Ashley Queens charges 19,900 won for weekday lunch, 25,900 won for weekday dinner, and 27,900 won on weekends and holidays for adults. At VIPS, the adult salad bar price is 39,700 won during weekdays, and 49,700 won for weekday dinners, weekends, and holidays.

To celebrate the opening, Ourhome will hold a 'pre-open event' on April 30, one day before the official opening, for customers who make advance reservations through CatchTable. Starting from the second week of next month, the 'Golden Ticket - Porchetta and Chicken Steak' menu (one plate per team) will be available to the first five parties each day who make a prior weekend reservation on Naver. In addition, from May 1 to May 5, in celebration of Family Month, the weekend and holiday menu will be available at a special price of 29,900 won (regular price: 32,900 won) in the '299 Event'.

Ourhome plans to accelerate its expansion into the B2C sector, including the foodservice industry, starting with the launch of 'Take'. A representative from Ourhome stated, "'Take' is a dining brand that embodies Ourhome's accumulated expertise in foodservice operations and menu development," adding, "We will continue to enhance customer satisfaction by providing differentiated gourmet experiences and high-quality offerings."

This content was produced with the assistance of AI translation services.