Lotte Mart Launches Family Month "Tongkeun Day" with Half-Price Watermelon, Korean Beef, and King Crab

May Event Runs from April 30 to May 6
Special Offers on Children's Day and Parents' Day Gifts

Lotte Mart announced on April 29 that it will be holding its May "Tongkeun Day" event from April 30 to May 6.

This event, themed "Family Tongkeun Day" in celebration of Family Month, has been planned with a focus on family. According to the company, excluding the anniversary event, this is the longest Tongkeun Day promotion this year in terms of duration and benefits.

Lotte Mart representatives are introducing the products for the May Tongkeun Day event. Photo by Lotte Mart

The main featured item is seasonal watermelon. Until May 3, "Tongkeun Watermelon" (over 6kg/each/Korean) will be available for 9,990 won when purchased with an event card. This price is more than 50% lower compared to the same event last year. A total of 30,000 watermelons will be available at all stores, with a limit of one per person per day.

Meat products are also offered at half price. "1+ Grade Korean Beef Sirloin/Soup Meat/Bulgogi" (each 100g/chilled/Korean) will be available at a 50% discount when purchased with an event card. In addition, to commemorate Duck Day on May 2, "Smoked Duck Slices" (500g/chilled) will also be available at half price.

The popular Tongkeun Day item "Live King Crab" (100g/Russian) will be offered at a 50% discount for 3,495 won when purchased with an event card, and "Wando Whole Abalone" (large, 10 pieces/Korean) will be sold at a price in the 10,000 won range during the event.

Discounts are also available on "Campnic" (camping + picnic) foods. On May 1 and 2, all cup ramen products will be offered with a 2+1 promotion, and throughout the event period, "NEW One Whole Big Chicken" (1 pack/Korean chicken) will be available for 9,990 won, while "Deli Best Sushi 5 Varieties" will be offered to L.POINT members at a 30% discounted price.

For Children's Day, all "infant snack" products, including "Tteokbbang," will be part of a 1+1 promotion. From May 1 to 4, a "Snack Pick & Mix" event will offer customers who pay with an event card a 10+5 promotion across all brands. Additionally, the event will feature suggestions for Parents' Day gifts, including fresh carnations, cash envelopes, and health gift sets.

Shim Youngjun, Head of Promotion and Marketing at Lotte Mart and Lotte Super, stated, "We have dedicated our full organizational capabilities to preparing this event in order to ease the shopping burden for customers during the golden holiday period when spending typically increases," adding, "This May Tongkeun Day will be the perfect shopping opportunity, enabling customers to take care of everything from family gifts to preparations for outings and gatherings all at once."

This content was produced with the assistance of AI translation services.