"Surpassing Even Apgujeong": POSCO E&C Unveils 'Hyper-End' Strategy in Sinbanpo

"Hyper-End" Design Proposed for Sinbanpo 19·25th

Record-High 3.12m Ceilings and 17m Pilotis in Maintenance Project

POSCO E&C Unveils Unprecedented Specifications for Sinbanpo

A “Second House” for Every Member... Redefining Residential Standards

A so-called "hyper-end" architectural proposal that surpasses the Apgujeong design guidelines—long considered the benchmark in Seoul’s Gangnam reconstruction market—has emerged in Sinbanpo. POSCO E&C is attracting industry attention by presenting striking design indicators for the Sinbanpo 19·25th reconstruction project, exceeding those of major Apgujeong complexes.

The ultimate openness in redevelopment projects with a 3.12m high ceiling. Provided by POSCO E&C

On April 28, POSCO E&C announced that it had proposed a record-high ceiling height of 3.12 meters for the Sinbanpo 19·25th reconstruction complex—the highest in the history of maintenance projects. This figure surpasses the recently proposed 3.0-meter ceilings of Apgujeong Zones 2 and 5, which have pursued ultra-high-end strategies. For penthouses, a maximum ceiling height of 7.65 meters (based on duplex units) is planned, achieving the highest level of vertical spaciousness in Korea.

This ceiling height significantly exceeds recent proposals from construction companies in the Banpo area, which have ranged from 2.7 to 2.8 meters. With 3.0-meter-high ceilings already becoming the new standard in key areas such as Apgujeong, Yeouido, and Seongsu, the Sinbanpo 19·25th project is recognized for presenting even higher specifications.

The core of POSCO E&C’s community strategy for Sinbanpo 19·25th is exclusivity. A “second house,” provided as one dedicated space per cooperative member household, is a representative feature.

Second house exclusive for cooperative members. Provided by POSCO E&C

In Apgujeong Zone 2, Hyundai Engineering & Construction has previously proposed independent private studios within “Club Apgujeong,” designed to reflect personal tastes with spaces such as wine cellars, music appreciation rooms, and fitness rooms, drawing significant attention.

However, POSCO E&C’s “second house” is characterized by its independent annex form, which allows for natural lighting and comes fully equipped with heating, cooling, water, and electricity facilities—enabling it to function as a true additional home.

The scale of the community spaces proposed by both companies is also among the largest in Korea. POSCO E&C has suggested a hotel-grade community facility of approximately 19.8 square meters (about 6 pyeong) per household, while Apgujeong Zone 2 is planning community spaces of about 16.5 square meters (about 5 pyeong) per household.

The penthouse design, symbolizing the rarity of the complex, is also bold. Out of a total of 602 units in Sinbanpo 19·25th, 13 are planned as penthouses, securing a ratio of about 2.2%. This is a higher proportion than Apgujeong Zone 2’s 1.4%. Special features such as duplex living rooms, rooftop terraces, in-unit infinity pools, Korea’s first six-sided open structure, and sky garages have all been incorporated to maximize exclusivity.

Furthermore, POSCO E&C has proposed a pilotis with a domestic record height of 17 meters as part of its “High-Up Plan.” This height, equivalent to 5–6 apartment floors, ensures river views and a sense of openness even for lower-floor units. This surpasses Hyundai Engineering & Construction’s 14-meter pilotis proposal for Apgujeong Zone 2.

The highest pilotis ever in maintenance projects, 17m high. Provided by Posco E&C

A POSCO E&C representative stated, “While taking Apgujeong as the benchmark, we redesigned all key indicators to achieve an even higher level, focusing on maximizing cooperative member premiums through hyper-end design that surpasses Apgujeong.”

A maintenance industry official commented, “In terms of ceiling height, second house, penthouse, and pilotis, the standards have already surpassed those of Apgujeong. Sinbanpo 19·25th is now setting a new benchmark for luxury residential living.”

This content was produced with the assistance of AI translation services.