GS Construction to Operate Xi Popup Hall in Seongsu-dong, Offering Brand Vision Experience

Interior view of the Xi brand pop-up store in Seongsu-dong, Seongdong-gu, Seoul, which will open from the 1st of next month. GS Engineering & Construction

GS Construction is launching a campaign that allows visitors to experience the new direction of its residential brand Xi following its rebranding.

On April 28, GS Construction announced that it will operate a brand popup hall in Seongsu-dong, Seongdong-gu, Seoul from May 1st to 15th, as part of the 'Find Your Inspiration' campaign, held in connection with the Seoul International Garden Expo taking place at Seoul Forest.

The popup space will feature residential areas designed with Xi’s signature concepts, a wellness community video hall, and various experiential zones. Visitors will be able to experience the future housing concepts proposed by Xi.

In addition, this campaign is linked to the 2026 Seoul International Garden Expo, which will begin at Seoul Forest on May 1. GS Construction will create the 'Elysian Forest' at the company’s dedicated garden area during the expo, reflecting Xi’s landscaping philosophy. The company aims to naturally guide expo visitors to the Xi brand popup hall, thereby promoting the brand’s vision. Customers who visit both the brand popup hall and the Seoul International Garden Expo will receive limited edition Xi merchandise.

A GS Construction representative stated, "As customers’ expectations for residential spaces continue to diversify, it is important to go beyond mere supply and propose new residential experiences." The representative added, "We plan to continue expanding our touchpoints with customers and to pursue various activities that communicate the value of our brand."

This content was produced with the assistance of AI translation services.