Musinsa Megastore Seongsu Draws 42,000 Visitors in First Week, Daily Sales Exceed 300 Million Won

Largest Single-Store Megastore in Korea
900 Million Won in Transactions Over Three Days
More Than 50% of Buyers in Their Teens and Twenties

Musinsa announced on April 28 that more than 42,000 visitors came to the "Musinsa Megastore Seongsu," which opened on the 24th in Seongsu-dong, Seoul, during its first weekend.

The total transaction volume at the store during this period reached approximately 900 million won. Notably, on the second day of opening, April 25, daily sales exceeded 300 million won. More than 26,000 products were sold at the store over the opening weekend alone.

On the 24th, visitors waited to enter the Musinsa Megastore Seongsu in Seongsu-dong, Seoul, right at opening time. Provided by Musinsa

The Musinsa Megastore Seongsu is a large-scale complex space covering about 6,600 square meters (approximately 2,000 pyeong), planned with the concept of a "complex playground" where visitors can explore over 1,000 brands across five levels, from the basement to the fourth floor. This makes it the largest single store operated by Musinsa in South Korea.

According to Musinsa, the average transaction amount per customer at the Musinsa Megastore Seongsu exceeded 100,000 won, with customers purchasing more than two items per order on average. The success of the offline store also translated to the online store, where Musinsa's online transaction volume during the same period increased by 18% compared to the previous year.

Analysis of visitor data showed that female customers accounted for 51% of purchases, indicating an even distribution of male and female visitors regardless of gender. By age, those in their teens and twenties represented more than 52% of all visitors, highlighting the store's popularity among younger generations. Foreign customers accounted for about 23% of purchases, and 30% of all buyers were non-members.

A Musinsa representative stated, "The differentiated brand curation and experiential content we prepared for the opening of Musinsa Megastore Seongsu received an enthusiastic response from both domestic and international customers. We will continue to diversify our curation so that customers visiting Seongsu-dong can experience a variety of brands and content, solidifying our position as a leading fashion and beauty landmark in the area."

This content was produced with the assistance of AI translation services.