BR Korea Appoints Former Pizza Hut Korea CEO Cho Yoonsang as New CEO

With Experience at LG Electronics and Yum! Global

BR Korea, which operates Baskin Robbins and Dunkin, announced on the 28th that it has appointed Cho Yoonsang, former CEO of Pizza Hut Korea, as its new CEO.

BR Korea, which operates Baskin-Robbins and Dunkin, announced on the 28th that they have appointed Yoonsang Cho, former CEO of Pizza Hut Korea, as the new CEO. Photo by BR Korea

CEO Cho is a management expert with 27 years of experience at leading domestic and international companies, including LG Electronics and Yum! Global. After serving as Head of Marketing Communications at LG Electronics, he worked as Digital Marketing Director at Yum! Global, which operates Pizza Hut, KFC, and Taco Bell. There, he oversaw the assessment of each brand's digital competitiveness, the management of global digital teams, and the formulation of digital marketing strategies. He later served as Chief Marketing Officer (CMO) for the Asia-Pacific region at Yum! Global, leading marketing and product innovation initiatives. During the COVID-19 pandemic, he spearheaded new channel strategies focused on delivery applications.

Most recently, CEO Cho served as the CEO of Pizza Hut Korea, driving organizational transformation. He strengthened partnerships based on direct communication with franchisees and promoted digital transformation and performance-oriented organizational restructuring. He is credited with successfully leading a transition to a profitability-focused business model.

BR Korea explained that this appointment was made to strengthen its management structure and accelerate both brand competitiveness and digital transformation, based on new leadership.

A BR Korea representative said, "CEO Cho is a leader with broad market insight, experience, and a strong hands-on approach. We expect that CEO Cho will enhance the brand value of Baskin Robbins and Dunkin, drive digital innovation, and further advance our business model."

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