Playkids-Pro Achieves 36% Sales Growth in Q1...Aims for Annual Sales of 100 Billion Won

Spring School Season Boosts Sales... Strong Demand for Jordan and Nike Kids Products
Expansion of Complex Stores and Focus on Local Markets... Strengthening Offline Strategy

Playkids-Pro, a kids’ sports multi-store operated by Hansae MK, a domestic fashion company, is aiming to increase its annual sales by 100 billion won, building on improved performance in the first quarter of 2026.

Playkids-Pro, the kids’ sports multi-store developed by Hansae MK, achieved 36% growth in the first quarter of this year compared to the previous year. This performance is attributed to product sales aligned with the spring school season demand and the expansion of offline stores.

During the back-to-school season, sales focused on bags and sportswear. Some bag products from Jordan Kids sold out completely, while major apparel items recorded a sell-through rate of over 90%. Nike Kids introduced a new denim collection and also offered a range of reasonably priced products such as sweatshirts and set items.

Offline, the company is expanding complex stores that combine with the children’s brand Moimoln. By offering product assortments that cover infants to juniors, the stores aim to enhance shopping convenience for family customers.

This year, Playkids-Pro plans to continue opening new stores, focusing on complex and large-scale outlets. In particular, the company is pushing to open 24 road-type stores mainly in local commercial districts, thereby expanding its regional presence.

Brand experience events are also being organized. From May 16 to May 17, a youth football tournament will be held at Icheon Sports Complex, accompanied by various experiential programs.

A Playkids-Pro representative stated, “Robust sales of strategic products targeting the spring school season and the expansion of complex offline channels were the main drivers of our first-quarter performance. Moving forward, we will continue to broaden customer touchpoints by expanding large-scale stores and regional complex stores, strengthening the foundation for stable growth.”

This content was produced with the assistance of AI translation services.