‘Wasabi Crab Cream Croquette Burger’ and ‘Wasabi Shrimp Beef Burger’ to Launch on April 30
Included in the ‘McLunch’ Lineup... Chef Choi Kangrok Selected as Campaign Ambassador

McDonald's has strengthened its seafood burger lineup by launching two new burgers featuring the flavor of wasabi.


On April 28, McDonald's announced the release of the 'Wasabi Crab Cream Croquette Burger' and the 'Wasabi Shrimp Beef Burger.'


[Today's New Products] "Wasabi Flavor in Burgers"... McDonald's Launches Two Seafood Burgers View original image

The newly introduced Wasabi Crab Cream Croquette Burger features a crispy fried croquette filled with savory crab meat and smooth cream. The addition of wasabi tartar sauce brings a subtle wasabi flavor and delivers a clean, nutty finish.


The Wasabi Shrimp Beef Burger, launched alongside, is a reinterpretation of McDonald's popular 'Shrimp Beef Burger.' It combines a plump whole shrimp patty and a 100% pure beef patty, topped with wasabi tartar sauce, offering a more harmonious taste and depth of flavor.


For this new menu campaign, McDonald's has selected Chef Choi Kangrok as its ambassador. Chef Choi has previously shared his own 'Crab Cream Croquette' recipe on his personal YouTube channel, adding further significance to his role in this campaign.



The Wasabi Crab Cream Croquette Burger and Wasabi Shrimp Beef Burger will be available at McDonald's locations nationwide (excluding certain special outlets) starting April 30. In addition, both burgers will be included in the lunchtime discount platform 'McLunch,' allowing customers to enjoy them at a more reasonable price when visiting the store between 10:30 a.m. and 2:00 p.m.


This content was produced with the assistance of AI translation services.

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