Shinsegae Casamia Launches Cooling Functional Bedding 'Sierra'
Features High-Performance Contact Cooling Material 'Duraron-Cool'
Includes Bed Pads, Pillow Pads, Pillows, Body Pillows, and Sofa Pads
Shinsegae Casamia has launched a new cooling functional bedding product, 'Sierra (SIERRA)', in response to the unusually early onset of hot weather this year.
Sales of the cooling bedding series 'Chamonix (CHAMONIX)', which Shinsegae Casamia launched in early April, have increased by more than 50% each week. Demand continues to grow, with last week's sales rising 180% compared to the previous week.
The Chamonix series uses a contact cooling fabric for the inner side of the duvet (the surface that touches your body), delivering an instant cooling sensation upon contact with the skin. This helps reduce discomfort caused by hot weather and supports restful sleep.
The newly introduced 'Sierra' series is also a bedding and living fabric line made with cooling functional materials. It features 'Duraron-Cool (DURARON-COOL)', a high-performance contact cooling fabric.
Duraron-Cool is a new material yarn manufactured with specialized technology without the use of chemicals. It offers permanent cooling properties and fast-drying performance. By facilitating thermal convection between the skin and the fabric, it feels cold to the touch instantly. Its higher thermal conductivity compared to other fibers provides an exceptional contact cooling effect.
Its lightweight feel and excellent moisture and sweat-wicking properties ensure that sweat produced during sleep dries quickly, maintaining a comfortable experience. With outstanding stain resistance, it is also highly suitable as hygienic summer bedding.
The Sierra series includes a wide range of products such as bed pads, pillow pads, two types of pillows, body pillows, as well as sofa pads and two types of cushions. The lineup has been expanded so that customers can experience the cooling effect through various products that come in contact with the skin throughout the home during summer.
The design features a clean and sophisticated diamond pattern with a crisp white color, allowing it to blend naturally with various interior styles. The edges are reinforced with 100% cotton fabric to enhance durability and minimize skin irritation.
The back side of the pads and cushions is made with a non-slip fabric, ensuring they stay securely in place during use.
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A Shinsegae Casamia representative stated, "Demand for cooling functional bedding is rising earlier each year as summer arrives sooner. Casamia will continue to develop and introduce not only highly functional products but also unique and stylish furniture and accessories that reflect Casamia’s distinct sensibility."
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