[Today's New Product] "Added Stir-Fried Gochujang to Nurungji"... Launch of 'Nurungji Pop Spicy Flavor'

Available Starting May 18

Nongshim announced on the 28th that it will launch 'Nurungji Pop Spicy Flavor' next month. This new product is the second release under the 'Nurungji Pop' brand, which reinterprets the traditional snack 'nurungji' as a convenient snack.

Nongshim announced on the 28th that it will launch 'Nurungji Pop Spicy Flavor' next month. Photo by Nongshim

While the existing product captures the savory and sweet flavors of nurungji, the 'Nurungji Pop Spicy Flavor,' set to be released on May 18 next month, enhances the signature nuttiness of nurungji with a stir-fried gochujang seasoning that blends red pepper powder and soy sauce for added depth. Made with glutinous rice, it offers a crispy yet delicately breakable texture and comes in individually packed portions.

Since its launch in April last year, Nurungji Pop has surpassed 8.2 million units in cumulative sales within one year. It has also accumulated over 30,000 reviews on online shopping platforms.

A Nongshim representative commented, "'Nurungji Pop Spicy Flavor' features a unique appeal with its savory and spicy taste reminiscent of iron plate fried rice. Moving forward, we aim to expand the Nurungji Pop brand and broaden consumer choices by introducing products in various flavors and formats."

This content was produced with the assistance of AI translation services.