Hanwha Life to Host "63 Building Run" Event... Donghyun Kim and Beomseok Hong Join the Challenge

Ticket Sales Open on May 6
500 Participants for Signature and Challenge Categories
Korea’s First Vertical Marathon
"A Festival of Climbing the 63 Building Stairs"
Held Since 1995
Over 10,000 Participants in Korea’s Leading Event

Hanwha Life announced on April 27 that it will host Korea’s first vertical marathon, the “Hanwha Life Signature 63RUN,” on May 23.

The Hanwha Life Signature 63RUN is a program where participants challenge their limits by climbing the stairs of the 63 Building. It is conducted in conjunction with the running project of “PLUS,” the joint brand of Hanwha’s financial affiliates.

This year’s event, held under the slogan “RUN TO THE LIMIT,” features an expanded format compared to previous years, strengthening the “6-Climb Challenge” beyond the traditional single-course focus.

Starting today, a ticket giveaway event will be held through social networking services (SNS). Five winners will be selected through a raffle, and each will receive two entry tickets.

From May 6, tickets will be available for purchase sequentially through Ticketlink. The entry fee is 15,000 won per person, and a total of 500 participants will be recruited.

The event includes two categories: Signature (one climb, 100 participants) and Challenge (six climbs, 400 participants).

The Challenge category requires participants to climb the 63 Building six times in succession, totaling 7,506 stairs and an accumulated ascent of 1,494 meters. Only those aged 20 to 49 may participate. On the day of the event, health checks such as blood pressure and pulse will be conducted.

The Hanwha Life Signature 63RUN will take place in the east and west lobbies of the 63 Building and around the observation elevators.

A variety of programs will also be offered for participants. All participants will receive a digital certificate of completion and a medal engraving service. Additional activities include sports taping, a photo zone, and live photo shoots.

All entry fees will be donated through the Social Solidarity Bank to support the stable social integration of young adults preparing for independence.

On the day of the event, there will also be a special vertical marathon program, “2026 63RUN THE MATCH,” in which individual records are combined to compete by team.

Former mixed martial artist and broadcaster Donghyun Kim and sports creator Beomseok Hong will form a team to compete against last year’s champion team (men’s first place: Seongmin Ma, women’s second place: Haeun Jeong).

Choi Hyunkyung, Head of Customer Experience (CX) Strategy at Hanwha Life, said, “Hanwha Life Signature 63RUN is more than just a vertical marathon—it’s an urban challenge sport where you test your limits by climbing six times in succession. We plan to continue expanding touchpoints with customers through a variety of sports content in the future.”

First launched in 1995, Hanwha Life Signature 63RUN has been an event that promotes the value of healthy challenge and sharing. Having attracted over 10,000 participants to date, it has established itself as Korea’s leading vertical marathon.

This content was produced with the assistance of AI translation services.