Joyworks&Co Achieves Strong First-Quarter Furniture Sales Growth with Balanced Performance Across Product Lineup

Joyworks&Co, which operates the furniture brand Ladygagu, announced on April 27 that it achieved significant sales growth in its furniture business in the first quarter, driven by the expansion of its product lineup and the launch of new mattresses.

According to the company's internal records, sales in its core furniture business increased by double digits compared to the previous quarter. Major product lines, including Ondam and Sonnidoro, led overall performance improvement, with steady growth particularly in the kids' furniture segment.

In particular, the heated furniture brand Ondam saw a significant increase in sales thanks to differentiated product quality and a strategy targeting premium wellness demand. The mattress brand Sonnidoro also boosted its sales volume by enhancing its internal structure and strengthening its quality competitiveness.

Joyworks&Co plans to maintain its growth momentum in the second quarter and beyond by continuing to expand its lineup and upgrade its products. The company also intends to strengthen its sales network and improve its logistics system by increasing investment, aiming for further growth through offline store expansion and synergy creation by connecting online and offline channels.

To enhance logistics competitiveness, Joyworks&Co has established a third-party logistics (3PL) partnership with Cheonil Express. Through this partnership, the company expects to improve delivery accuracy and speed, respond flexibly to demand fluctuations, and establish a stable supply system. It also anticipates even greater logistics efficiency by introducing data-based real-time inventory management and a more sophisticated shipping process.

A company representative said, "Sales in the first quarter saw a significant increase thanks to strong and balanced sales of our core product lines such as kids' furniture, mattresses, and heated furniture. We will continue to drive growth and improve profitability by expanding our premium product lineup and strengthening online and offline sales synergy." The representative added, "Through innovation in our logistics system, we have established a foundation that enables us to focus more on our core capabilities such as product planning and brand marketing."

Meanwhile, Joyworks&Co also decided to implement a 5-for-1 reverse stock split and a 300% bonus issue to stabilize its stock price and enhance shareholder value.

This content was produced with the assistance of AI translation services.