CJ Logistics Launches Win-Win Project with Small Food Companies...Logistics and Promotion Support Provided

Applications Accepted on Campaign Website from April 27 to May 25

30 Companies to Be Selected for Delivery Support Funds and Influencer Marketing

On April 27, CJ Logistics announced that it is launching a win-win project called "Hamkesane Gachione," aimed at discovering small and medium-sized food companies with high growth potential and supporting them with logistics and promotion.

Any food seller who delivers products via courier can apply, and applications will be accepted from April 27 until May 25 through the "CJ Logistics Hamkesane Gachione" campaign website. CJ Logistics will provide a total of 40 million won in delivery support funds, discounted logistics fees, and support for content creation with popular YouTubers to help with product promotion and expand consumer touchpoints.

CJ Logistics plans to select a total of 30 companies based on evaluations of product taste and quality, price competitiveness, suitability for delivery, and differentiation. Of the selected companies, 20 will each receive a delivery support fund of 1 million won. The remaining 10 will receive up to 2 million won each, along with support for the production of promotional content titled "O-NE Pick Review," featuring well-known influencers. This content will be uploaded to the CJ Logistics YouTube channel "Igeone (O-NE)."

For this campaign, CJ Logistics is collaborating with "Heukbaek Review," a mukbang review YouTuber with 830,000 subscribers. "Heukbaek Review" is a YouTuber who reviews products by tasting them and evaluating their price competitiveness, aiming to convey the appeal of the products to consumers. Products from two companies with the most positive consumer response will also be featured directly on the YouTuber's main channel.

This project is a follow-up to last year's YouTube content series "Manwon Review." Since its launch in October of last year, "Manwon Review" has generated an average of over 300,000 views per episode and accumulated more than 8 million total views, drawing significant attention. In particular, the "Tteokbokki" episode sold out its available stock within just 20 hours of being uploaded.

A CJ Logistics representative stated, "This campaign was planned to alleviate the logistics burden for small business owners and help competitive products reach more consumers," adding, "We will continue to operate win-win programs that support the real growth of small and medium-sized enterprises and small business owners in various industries, not just in the food sector."

This content was produced with the assistance of AI translation services.