Chuu, Lee Donghwi, Kai, and Arin Gather for the Launch of LEGO Builders Club Season 2

Promoting the Value of LEGO Play as an Adult Hobby

Lego Korea unveiled the second season of its ambassador program, the 'LEGO Builders Club,' on April 24. The program aims to promote the joy of LEGO play among adult fans.

From the left: singer Chu, actor Lee Dong-hwi, EXO Kai, Arin. Record Korea

Launched last year, the 'LEGO Builders Club' was designed to expand the adult LEGO fan base in Korea and introduce the appeal of the LEGO Adults series in a more relatable way. The project focuses on members with diverse personalities sharing their preferences and lifestyles through LEGO play, highlighting the joy of immersion, relaxation, and creativity.

This season's lineup includes singer Chuu, who is participating for the second consecutive year, as well as well-known LEGO fans actor Lee Donghwi, EXO Kai, and Arin, who are joining for the first time. Over the next year, they will deliver the value of LEGO play as a hobby for adults through collaborative content that reflects their unique personalities and daily lives.

A representative from Lego Korea said, "We hope you look forward to seeing how members with different tastes will express the joy of LEGO play in their everyday lives."

This content was produced with the assistance of AI translation services.