Illum Hosts 'The Motion Club' Popup at Seongsu

Up to 24 Participants Per Session by Advance Reservation

Illum, the lifestyle furniture brand under the Fursys Group, announced on April 24 that it will operate the Motion Bed Experience Popup 'The Motion Club' at Seongsuyul, a music and cultural complex in Seongsu.

'The Motion Club' will run from April 26 to May 10. This event is an extension of the 'MOTION - There Was a Problem' campaign held in March with actor Byun Wooseok, and was planned to expand interest in motion furniture through offline experiences. The theme of the popup is 'Meongjam', allowing visitors to experience a state of relaxation and loosened senses between sleep and wakefulness on a motion bed.

Images related to the Seongsu Motion Bed Experience Popup 'The Motion Club'. Illoom

In particular, Illum has collaborated with 11 teams—including the band ADOY, singer O3ohn, Asian Pop Festival, music director Pokranos, poets Hwang Inchan and Lee Jeya, in-yoga instructor Choi Yesle, and PenCraft—to present a variety of programs on different days. The day begins with motion bed stretching sessions in partnership with the SMCC Seoul Morning Coffee Club, and in the evening, there are poetry readings, knitting cinema, in-yoga, and cursive writing classes. On May 1, there will be a live performance by ADOY and the Asian Pop Festival Cheongyuhoe, while on May 3, O3ohn will hold a 'Lying Down Meongjam Live.' From May 7 to 9, visitors can enjoy cinema screenings while lying down, including all-night movie events.

Regular programs are also available. On the third floor of Seongsuyul, the 'Meongjam' program offers a relaxing experience on motion beds, accompanied by music curated by Pokranos and a variety of video content. On the fifth-floor rooftop garden lounge, visitors can enjoy the 'Meongjam Library, Noobseo' program, which features poetry collections curated by Poem Magazine and music selected by Pokranos.

All programs are operated in small groups of up to 24 participants per time slot and require advance reservations. More details about 'The Motion Club' can be found on the official Illum website and Instagram.

An Illum representative said, "We hope you will experience for yourself the new sense of relaxation that the motion bed offers, going beyond a simple product trial."

This content was produced with the assistance of AI translation services.