Children’s Day Festa Runs Through May 5
Over 200 Pokémon 30th Anniversary Items at Special Prices
Toys Up to 50% Off

Emart announced on April 24 that it will be holding a “Children’s Day Festa” until May 5, offering discounts of up to 80% on popular Children’s Day products, ranging from character toys to digital toys and building blocks.


E-Mart Children's Day Festa Featured Products. Provided by E-Mart

E-Mart Children's Day Festa Featured Products. Provided by E-Mart

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To celebrate the 30th anniversary of Pokémon, Emart is launching over 200 popular Pokémon intellectual property (IP) products at special prices. Starting May 1, new LEGO products—“LEGO Pokémon” sets featuring Pikachu & Monster Ball and Eevee—will also be available for purchase.


Emart has also prepared special benefits targeting demand for digital toys such as game consoles, drones, and robots. Customers who purchase both the Nintendo Switch 2 console and relevant accessories together will receive a discount of up to 20,000 won. Nintendo Switch titles will be offered at up to 20% off when paid in full with the promotional card. Products such as the “Aircraft Mini Pro Drone,” “Roboscience Coding Robot,” and character-themed laptops featuring Sanrio, Mimi, and Tayo will also be available at up to 30% off.


For customers who purchase Children’s Day toys in advance, Emart will provide a 10,000 won Shinsegae gift certificate to those who pay for promotional toy event products totaling over 60,000 won in full with the event card by April 29.


From May 1 to May 5, Emart will run special promotions offering even greater benefits, including time deals, five-day specials, and half-price deals. Notably, the “Time Deal Event” will offer new products every day from 10 a.m. to 1 p.m. at special prices, with discounts up to 80% for purchases paid in full with the promotional card.


The “Five-Day Special” benefits are also abundant. All “Beyblade” products, which are spinning top battle toys with steady popularity, will be available at 50% off, and all “LEGO Start Pack” items will be sold at a 40% discount. Sanrio character dolls and fancy products, including My Melody and Kuromi, will also be available at discounted prices.


For customers who spend over 150,000 won at Emart, the “Catch Teenieping Special Carrier Set,” a role-playing toy featuring the Teenieping characters, will be available for 60,000 won, the “Catch Teenieping Dingdongping’s Convenience Store” for 10,000 won, and the “LEGO Benz AMG G63” for 34,950 won, all on a first-come, first-served basis.



Choi Yeonjeong, a toy buyer at Emart, said, “We have prepared generous discounts centered around popular character toys such as Pokémon, Teenieping, Sanrio, and LEGO, which are in high demand for Children’s Day. With a variety of promotional benefits, from time deal events to half-price shopping specials, we hope this event will provide customers with an opportunity to prepare Children’s Day gifts affordably.”


This content was produced with the assistance of AI translation services.

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