Paris Olympic Gold Medalist Hyojin Ban Appointed as Daegu City Ambassador: "I Will Showcase the Hidden Charms of My Hometown Daegu"

On April 23, the city of Daegu appointed Hyojin Ban, the shooting gold medalist at the '2024 Paris Olympics', as a promotional ambassador for the city. The city plans to leverage the vibrant and confident image of local athlete Hyojin Ban to widely promote Daegu’s key policies and city brand both domestically and internationally, thereby strengthening its city administration publicity efforts.

Hyojin Ban, who is currently serving as a member of the Korean national shooting team, is a native of Daegu and belongs to the Daegu Public Facilities Management Corporation Shooting Team. Since joining the team, Ban has consistently demonstrated outstanding skills and has established herself as a national sports star representing the region.

Hyojin Ban

Known for her unwavering "steely mentality" even in major competitions, Hyojin Ban rewrote the history of Korean sports by conquering both of the world’s leading shooting competitions: securing the youngest-ever gold medal for South Korea in the Summer Olympics (2024) just about four years after taking up shooting, and a gold medal at the World Championships (2025).

For the next two years, Hyojin Ban will promote Daegu’s appeal both at home and abroad, carrying out a variety of activities as an ambassador to enhance the image of a young and energetic "Powerful Daegu".

With this appointment, Daegu aims to further strengthen its city brand competitiveness and will continue to actively discover and utilize local talent, expanding empathetic publicity that resonates with citizens and inspires greater familiarity and pride.

Kim Jeonggi, Acting Mayor of Daegu and Vice Mayor for Administrative Affairs, stated, "Hyojin Ban is a world-class sports star representing our region, whose outstanding talent and bright image will greatly contribute to promoting the appeal of Daegu. I hope she will continue to serve as an ambassador who promotes the region and instills pride in our citizens."

Hyojin Ban said, "I am very happy and honored to be appointed as a promotional ambassador for the city of Daegu. I will take the lead in showcasing the hidden charms of Daegu, the city where I was born and raised, through various activities in the future."

This content was produced with the assistance of AI translation services.