Yecheon Unites Rural Assets as Tourism Content... "Crea Tour" Cooperation Engine Starts

Support Center, Travel Agency, and Experience Village Join Forces
Concrete Plans for a Yecheon-Style Rural Tourism Model to Boost the Resident Population

Yecheon County has begun establishing a private-sector cooperation platform to enhance the competitiveness of rural tourism in the region. The county plans to foster experiential tourism content that reinterprets local resources, aiming to increase the resident population and revitalize the stagnant local economy.

On April 22 at 4:00 p.m., Yecheon County announced that it had formed a private consultative body and signed a work agreement to systematically implement the "Rural Crea Tour" project and strengthen public-private cooperation.

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Photo by Yecheon County

This consultative body was established to discover distinctive rural resources within the region and to plan and operate differentiated rural tourism content that breaks away from conventional tourism frameworks. The agreement includes participation from the Yecheon County Rural Vitality Support Center, the private travel agency Sanctum, and the White Stone Green Rural Experience and Recreation Village.

The roles of each organization have also been clearly defined. Acting as the intermediary support organization, the Yecheon County Rural Vitality Support Center will serve as the control tower overseeing coordination and integration of the entire project.

Sanctum, the private travel agency, will be responsible for planning tourism products and handling promotion and marketing, leveraging its expertise. The White Stone Green Rural Experience and Recreation Village will use its abundant on-site resources to offer visitors programs that capture the unique charm of Yecheon.

Yecheon County assessed that the establishment of this consultative body is significant because it goes beyond a simple agreement, providing a sustainable foundation for cooperation by bringing together policy support from the government, planning capabilities from the private sector, and on-site execution. The participating organizations also plan to build an organic response system through regular consultations and to continuously improve the quality and effectiveness of the project.

In particular, the county expects the "Rural Crea Tour" project to become a core initiative that not only connects local resources to tourism demand but also drives population growth, stimulates consumption, and enhances the regional brand value.

The strategy is to not limit the unique rural assets to basic experiences, but to recompose them into stories and content unique to Yecheon, thereby developing a competitive tourism model.

A Yecheon County official stated, "'Rural Crea Tour' is a core project that links local resources to create new tourism demand, expands the resident population, and revitalizes the local economy. With the formation of this consultative body, we will combine the strengths of each organization to complete a unique rural tourism model exclusive to Yecheon County."

This content was produced with the assistance of AI translation services.