'K-Beauty' LUNA to Open Pop-Up in Tokyo... Full-Scale Entry into Japan

Expanding Brand Exposure Through Experience at A:PERS from April 22 to May 13

Showcasing Signature Products Like the Long Lasting Tip Concealer to Strengthen Lineup Awareness

LUNA, the makeup brand of Aekyung Industrial, is opening a pop-up store in Shin-Okubo, Tokyo, Japan, to expand touchpoints with local customers.

This pop-up event was planned to raise brand awareness and increase opportunities for product experiences in the Shin-Okubo commercial district, where interest in K-beauty is high. In particular, it is focused on promoting the brand's competitiveness to consumer groups with a high willingness to purchase.

The event will take place from April 22 to May 13 at the experiential K-beauty select shop A:PERS. At the venue, visitors can directly try a variety of makeup lines, including the Long Lasting Tip Concealer, correctors, cushions, and lip products.

Aekyung Industrial aims to strengthen its experience-based marketing and expand its brand presence in the Japanese market through this pop-up.

A representative of the LUNA brand said, "Shin-Okubo is a key commercial area with strong interest in K-beauty, and we wanted to provide an opportunity for customers to experience our brand firsthand through this pop-up," adding, "We will continue to enhance our competitiveness in the global market through locally tailored marketing efforts."

This content was produced with the assistance of AI translation services.