"Eco-Friendly Action with One Card"... Launch of 'Shinhan Card Eco Plan'
On April 22, Shinhan Card announced the launch of the "Shinhan Card Eco Plan" in celebration of Earth Day, allowing customers to practice eco-friendly consumption and participate in environmental protection efforts.
The Eco Plan card features an automatic accumulation of donation points through card usage, which are used to plant trees. This eco-friendly lifestyle-specialized card offers greater benefits the more customers engage in eco-friendly behaviors in their daily lives.
With the Eco Plan, 0.2% of the transaction amount spent at domestic and overseas merchants is accumulated as eco-donation points. Once at least 1,000 points have been accumulated, the points are automatically donated to the "Seoul Green Trust" on the 28th of each month, where they are used to support tree-planting activities. There are no requirements for previous month performance or accumulation limits, so the more the card is used, the more trees can be planted. The donation amount is automatically included in the tax deduction for charitable contributions.
Additional benefits are also provided to customers who actively participate in environmental protection through the "Green Challenge Service." Customers who choose digital statements instead of paper statements receive a one-time KRW 1,000 cashback, and those who use public transportation such as buses or subways on Mondays receive an additional KRW 1,000 cashback every week.
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A Shinhan Card representative stated, "The Eco Plan is more than just a product that provides benefits for eco-friendly consumption; it is designed so that customers' everyday card usage naturally leads to environmental protection practices. As it is being launched to mark Earth Day, we hope that many customers will join us in creating a sustainable future with the Eco Plan."
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