Hurom Produces Children’s Musical on Healthy Eating Habits, Annual Tour in 15 Cities

Co-Producer and Sponsor of "The Best! Curiosity Sticker Season 4"

Hurom has produced a children’s musical to help children develop healthy eating habits and become more familiar with vegetables and fruits.

The Best! Curiosity Sticker Season 4 Performance Poster. Hurom

On April 20, Hurom announced that it has co-produced the musical “The Best! Curiosity Sticker Season 4 - The Four Knights of Pisa: We Protect Our Bodies!” together with Dimension Co., Ltd., and will hold performances throughout the year.

Hurom has participated in creating content that easily conveys information about essential nutrients for healthy eating habits, targeting children—the primary audience for the children’s musical—by engaging their five senses. Following its involvement as a co-producer, organizer, and sponsor for EBS’s “The Best! Curiosity Sticker” musicals in seasons 2 and 3, this marks the third consecutive year for Hurom to take part in season 4, with total cumulative attendance reaching 200,000.

This year’s first performance was held on April 18 at the Korea Sound Culture Hall in Jeonju. Upcoming shows include performances at the Seongnam Atrium on April 25-26, and the musical is scheduled to tour more than 15 cities, including Seoul, Daejeon, and Busan, continuing through December.

This musical makes it easy for children to understand the variety of nutrients found in vegetables and fruits, as well as the importance of consuming them, by focusing on the “Four Knights of Pisa” (red blood cells, platelets, plasma, white blood cells).

Various events for the audience will also be held. Through an Instagram review event, participants will have the chance to try products such as the Hurom juicer and food waste processor, and there will be opportunities to purchase Hurom products at special prices on-site via QR code. Those who purchase the package will receive limited edition Curiosity Sticker musical merchandise.

Jaewon Kim, CEO of Hurom, said, “We hope that through this performance, more children can become familiar with vegetables and fruits from a young age and develop healthy eating habits,” adding, “Hurom will continue to engage in various activities to help children grow up healthy.”

This content was produced with the assistance of AI translation services.