[Today’s New Product] Winning Dish from "Pyeonstorang": "Kim Jaejoong’s Curry with Kongdang Hamburger Set"

Available at Ourhome Mall and More... Up to 39% Off

Ourhome launched a new On The Go product featuring Korean soybeans, "Kim Jaejoong's Curry with Kongdang Hamburger Set," on the 20th.

This new product features a hamburger steak made by blending domestic soybeans and meat, topped with a special curry sauce made with caramelized onions. It is served with a fried egg and a variety of garnishes.

New product On The Go 'Kim Jaejoong's Curry and Kongdak Hamburg Set' released by Ourhome on the 20th. Provided by Ourhome

This new product is the result of collaboration between Ourhome, the Ministry of Agriculture, Food and Rural Affairs, and KBS to promote the consumption of Korean soybeans. Last month, Ourhome signed a business agreement with the Ministry of Agriculture, Food and Rural Affairs to expand the use of domestic soybeans by developing new products and launching new menu items. In the "Our Soybeans" episode of KBS 2TV's entertainment program "New Launch Restaurant," which aired on the 17th, Kim Jaejoong's "Kongdang Kongdak Curry Hamburger Set" won the competition and was commercialized as an On The Go product.

Along with its On The Go launch, the product will also be introduced as a dining and catering menu. Since the 18th, it has been available as "Curry Hamburger & Pork Cutlet Set" and "Egg Hamburger Curry Rice" at Culinary Square in Incheon International Airport, Culinary Square IFC Mall in Yeouido, and Food Empire outlets in hospitals, and will gradually be offered at workplace cafeterias across the country.

The new On The Go product can be purchased through major online channels such as Ourhome Mall, Naver Brand Store, and B Mart, with a launch promotion offering discounts of up to 39%.

This content was produced with the assistance of AI translation services.