[Today’s New Release] Choco Songi and Whale Rice Snack Debut as Picture Book Characters

Orion Launches "Fairy Tale Edition"

Original Picture Book Created at Gimmyoung Publishers’ Suggestion

Snack Characters Become Storybook Protagonists for the First Time in the Confectionery Industry

Orion 'Choco Song-i Whale Bar' Fairy Tale Edition product image. Provided by Orion

Orion’s "Choco Songi" and "Whale Rice Snack" characters will be reborn as protagonists in a picture book, marking the first time in the confectionery industry that snack characters have become the main characters of a storybook.

On April 20, Orion announced that it will expand the universes of its popular children’s snacks, Choco Songi and Whale Rice Snack, into a picture book format and, to commemorate the publication, will release "Fairy Tale Edition" products.

This project began at the suggestion of publishing house Gimmyoung Publishers, which determined that the snack characters, familiar to both children and their parents for many years, would be well-suited for a picture book. Gimmyoung Publishers created an original picture book featuring Choco Songi’s character "Songi" and Whale Rice Snack’s character "Radu" as protagonists, while Orion incorporated this theme into limited-edition product packaging released together with the book.

The picture books are based on the unique universes of each character. "When the Choco Songi Box Opens" depicts the main character Songi embarking on an adventure to a magical Choco Songi land with fairies who emerge from a snack box. "Whale Rice Snack Expedition" tells the story of Radu and Hook as they travel across the sea, defeat monsters, and discover the true treasure of friendship. Hidden picture search elements have also been included to add to the enjoyment of reading.

The limited-edition packaging was designed with direct participation from the picture book artists. The Choco Songi package features Songi traveling through the Choco Songi land, while the Whale Rice Snack package depicts Radu and his sea friends embarking on a treasure hunt, making it feel as if a page from the picture book has come to life and adding collectible value as well.

This content was produced with the assistance of AI translation services.