Experience the Philosophy and Story of Genesis "GV60 Magma"

Genesis Cheongju and Suji Launch Specialized Magma Programs

Genesis announced on April 15 that it will launch the "Magma Specialized Program" at regional hubs, allowing customers to experience its first high-performance model, the GV60 Magma, firsthand. Through a variety of programs that incorporate the story and universe of Magma, customers can immerse themselves in the unique world of Magma.

Genesis Cheongju Magma Specialized Program. Genesis

Genesis Cheongju will host an exhibition until May 3, where visitors can experience the inner strength and intense performance of Magma. The exhibition will offer opportunities to experience the GV60 Magma vehicle, high-performance components, CMF (color, material, finish), Variable Gear Shift (VGS) sound, as well as the Magma Book Library and concept car history.

Community programs will also be offered for customers with advance reservations. These include a talk class for sharing diverse experiences with Magma, a fragrance class featuring exclusive Magma scents and their creation stories, a sound curation program in collaboration with Bang & Olufsen, and meditation and calligraphy classes. In addition, a GV60 Magma test-drive program will run once daily, allowing participants to fully experience high-speed driving performance along a 110 km route that includes local attractions such as Maltijae in North Chungcheong Province.

Genesis Suji will present a special exhibition through April 30, showcasing the Magma vehicle, high-performance components, CMF, and the Magma Concept Lifestyle Collection. It will also operate community programs such as fragrance and meditation classes, as well as a GV60 Magma test-drive program on a 53 km route around the Genesis Suji area.

A Genesis representative stated, "We will strengthen communication with our customers by providing a variety of opportunities to experience the philosophy and story of Genesis Magma."

Meanwhile, to celebrate the launch of the GV60 Magma, Genesis is holding an event through the end of this month: customers who take delivery of the GV60 Magma and participate in the event will be entered into a drawing to win tickets to the world-renowned endurance race, the 24 Hours of Le Mans (for 5 teams), or a 1:18 scale model of the X Gran Berlinetta Concept (for 5 individuals).

This content was produced with the assistance of AI translation services.