Dilicious ‘Shinsang Market’ Achieves Record Revenue in 2025... ‘Dongdaemun AX’ Delivers Results

Dilicious, the operator of the K-fashion B2B platform 'Shinsang Market' (co-CEOs Junho Kim and Changhan Jung), announced that its fiscal year 2025 results showed record-high annual revenue and a return to positive operating profit.

Dilicious achieved annual revenue of 30.7 billion won in 2025, marking a 22.3% increase from the previous year. In particular, operating profit reached 1.6 billion won, signaling a solid shift to profitability. This was the result of Dilicious's profit-oriented management strategy yielding tangible outcomes. The company analyzed that such performance was driven by the establishment of new business models based on a strong foothold in the domestic market, and management efficiency initiatives for growth gaining traction.

The main drivers of this performance growth were the advanced AI-powered advertising system and the expansion of subscription-based wholesale and retail membership services. Dilicious applied its 'Dongdaemun AX (AI Transformation)' technology across the platform, providing wholesale businesses with precisely targeted ads based on analyses of retail customers’ preferences and behavioral patterns, thereby greatly improving ad execution efficiency.

The introduction of the wholesale-exclusive 'Shinsang Membership' and retail-exclusive 'Plus Membership' has established these as essential solutions that help business operators significantly increase both work efficiency and sales. The successful expansion of membership services for both wholesale and retail sides has not only vitalized transactions within the platform but has also contributed to Dilicious's stable revenue diversification.

Thanks to the robust growth of its core business, Shinsang Market’s cumulative transaction volume surpassed 5 trillion won in the first quarter of this year, reaffirming its leadership in the K-fashion B2B market. The global business division is also performing well. Shinsang Market currently provides its 'Global Shinsang Delivery' service—which covers everything from purchasing to shipping—to retail businesses in about 90 countries worldwide, including Japan and North America. This service has become a key channel for K-fashion exports and is laying the foundation for global growth.

Changhan Jung, co-CEO of Dilicious, stated, "2025 was a year in which we proved a sustainable revenue model through the solid establishment of AI-powered advertising and membership services." He added, "In 2026, we will focus on expanding our influence in the global market based on the strengthened domestic business, and accelerating AI innovation in the fashion B2B ecosystem to create an environment where both sellers and buyers can grow together."

This content was produced with the assistance of AI translation services.