Lotte Mart ZETTA Launches 4,000 Won Discount Promotion for KT Membership Customers

Discount Applies to Purchases Over 30,000 Won

Limited to First 50,000 Customers

Collaboration with Naver and Kakao Drives 50% Increase in New Users

Lotte Mart's online grocery shopping platform 'ZETTA', operated by Lotte Shopping, is set to expand its user base through a collaboration with KT.

Starting April 15, ZETTA will offer KT membership customers a limited-time instant discount of 4,000 won on purchases of 30,000 won or more throughout April. Customers can receive the coupon through the KT Membership app until April 30 and register it on ZETTA, with the coupon valid for use until May 14. The benefit is limited to one use per ID and will be given to the first 50,000 customers on a first-come, first-served basis.

Lotte Mart plans to enhance accessibility to the ZETTA service and attract new customers through this collaboration. By leveraging the telecommunications membership channel, the company aims to seamlessly integrate into consumers' daily lives and encourage easier adoption of the online grocery shopping experience.

ZETTA has previously expanded customer touchpoints through partnerships with various platforms. It has provided 'ZETTA Pass' benefits to Naver Plus Membership users and is working to introduce grocery shopping services within Kakao Shopping, focusing on diversifying inflow channels. As a result of these collaborations, the number of new ZETTA users in March increased by approximately 50% compared to November 2025, before external partnerships were expanded.

Jang Jaeyoung, Head of e-Marketing Planning at Lotte Mart and Super, said, "We have prepared this membership promotion in collaboration with a telecommunications company so that customers can experience the ZETTA service without burden," adding, "We will continue to expand various partnerships that offer tangible benefits."

This content was produced with the assistance of AI translation services.