GENIERR Launches Scalp-Focused Hair Care Brand on April 14, Reflecting Self-Care Demand Among Women in Their 20s and 30s

As scalp care is expanding into a new area of self-care, especially among women in their 20s and 30s, the hair care wellness brand GENIERR was officially launched on April 14.

Recently, the scalp has come to be regarded not just as part of hair care, but as an extension of skincare. With more people experiencing scalp concerns due to various factors such as stress, childbirth, dieting, and hormonal changes, demand for related care is also growing. Accordingly, the industry now sees the scalp as part of the skin and emphasizes the importance of managing scalp health by considering environmental factors such as fine dust and everyday stress.

The beauty market is also witnessing changes in management approaches. Instead of focusing solely on product selection, there is a rising trend toward considering usage routines and care habits, leading to the emergence of a dedicated market for scalp care products that combine ingredients and application methods.

GENIERR is a hair care wellness brand with the slogan 'GENUINE+CARE=GENIERR.'

The brand proposes a scalp-centered daily care routine under the philosophy that self-care starts with the scalp, focusing on helping users build sustainable care habits.

Its main offerings follow a three-step system consisting of a serum, stamp, and gua sha tool. The 'Root Shot Serum' excludes ethanol and uses naturally derived ingredients, while the 'Ritual Derma Stamp' is designed to help deliver active ingredients effectively. The 'Ritual Dual Gua Sha' is used to support circulation in both the scalp and body.

A GENIERR representative stated, “We focus not only on the products themselves but also on proposing management methods,” adding, “Through a scalp-centered care experience, we aim to present a wellness-oriented approach to self-management.”

This content was produced with the assistance of AI translation services.