'Helping Attract Inbound Tourists'... Korea Tourism Organization to Hold Regional Inbound Briefings

Touring Yeongnam, Honam-Chungcheong, and the Capital Area
Marketing Services and Expert Consultations Provided

The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization announced on April 14 that they will hold three regional on-site briefings for industries hoping to attract inbound tourists under the 'Inbound Marketing Support Service'.

The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization announced on the 14th that they will hold regional visiting briefings for the "Inbound Marketing Support Service" targeting industries seeking to attract inbound tourists.

The briefings will begin in Busan, Yeongnam region on April 23, followed by Jeonju in the Honam and Chungcheong region on April 29, and Seoul in the metropolitan area on May 12. The Ministry and the Korea Tourism Organization aim to boost inbound tourism performance through locally tailored marketing support.

During these briefings, there will be an introduction to the Inbound Marketing Support Service, specialized lectures on tourism and marketing, and one-on-one consultations with tourism experts in each field. After the consultations, follow-up support such as promotional tours linked to the Korea Tourism Organization's overseas offices and assistance in listing with online travel agencies will also be provided.

The target audience includes local governments, regional tourism organizations, travel agencies, and related businesses in the medical, wellness, beauty, and food and beverage sectors that hope to attract inbound tourists.

Last year, the Korea Tourism Organization held briefings in six regions including Gangwon, Daejeon, and Jeju, with participation from over 300 companies and more than 500 individuals. A total of about 600 on-site consultations, service applications, and competency assessments were conducted.

XT, a Taekwondo experience content company based in Busan, collaborated with the Korea Tourism Organization’s overseas offices after attending the briefing to promote the Southeast Asian market through promotional tours and local marketing. As a result, the number of foreign visitors increased, leading to a revenue growth of over 20% compared to the previous year.

Park Beomseok, Head of International Marketing at the Korea Tourism Organization, stated, "These on-site briefings are a venue for providing practical support by listening directly to companies’ concerns and offering solutions," adding, "Through focused regional operations, we will help participating companies achieve tangible results."

This content was produced with the assistance of AI translation services.