“Enjoy Tea as a Course”... Shinsegae Department Store Launches Premium Tea Course

A Fusion of Korean Tea and Seasonal Ingredients

An Experiential Program Blending Tea and Gastronomy

In Collaboration with the Korean Food Research Institute

Spring and Jeju-Themed Courses Available by Reservation

Shinsegae Department Store is introducing a new tea gathering and gourmet program at the "House of Shinsegae Dessert Salon," a dessert space operated directly by the company, featuring Korean tea and seasonal ingredients.

House of Shinsegae Dessert Salon is a specialty shop for Korean tea and traditional sweets located on the 5th floor of "The Heritage" at the main branch. The Korean Food Research Institute has reinterpreted Korea’s sense of season and culinary heritage into modern desserts here.

Exterior view of Dessert Salon located on the 5th floor of The Heritage at Shinsegae Department Store Main Branch. Shinsegae Department Store

This new program was planned through a collaboration between chefs from the Korean Food Research Institute and tea specialists. By centering on Korean tea and pairing it with seasonal dishes, rice cakes, and traditional Korean confections, the program provides a multi-dimensional experience that harmonizes tea and gastronomy.

The tea gathering course consists of five different teas, including seasonal floral teas and green tea, each paired with complementary traditional sweets. The gourmet course is themed around "Spring" and "Jeju," and offers six types of tea such as blended tea, green tea, and herbal tea, paired with Korean amuse-bouche and main dishes, and concludes with a seasonal fruit dessert.

The tea gathering will be held every Thursday at 11:00 a.m. and 3:00 p.m., while the gourmet event is scheduled for April 24 at 11:30 a.m. and 3:00 p.m. Reservations can be made via Naver or Catch Table, with prices set at 50,000 won for the tea gathering and 100,000 won for the gourmet event.

Han Hee-jung, head of the Korean Food Research Institute at Shinsegae Department Store, stated, "This program was designed to deliver the harmony of tea and food that reflects the changes of the season, as well as to share the unique aesthetics of Korea. We will continue to promote traditional Korean food culture to both domestic and international customers through a variety of programs in the future."

This content was produced with the assistance of AI translation services.