"Over 3,000 Licensing Deals in 67 Countries"... Kyowon Red Pen Accelerates Global Expansion
"Over 3,000 Licensing Agreements Signed in 67 Countries"
Kyowon Red Pen announced on April 9 that it is accelerating its global expansion by signing content licensing agreements in a total of 67 countries for over 3,000 cases.
To date, Kyowon Red Pen has signed a cumulative total of 3,348 content licensing agreements—including book series and animation content—with distributors and publishers in 67 countries. A total of 3,279 book titles and 69 animations have been exported to markets in the Americas, Europe, and Asia.
Kyowon Red Pen announced on the 9th that it is accelerating its global expansion by signing content licensing agreements for over 3,000 cases in a total of 67 countries. Kyowon Group
View original imageAmong the book content, the proportion of book series contracts with Greater China and Asian countries, such as China, Taiwan, and Vietnam, is increasing. These countries demonstrate high demand for learning materials and curriculum-based book series targeting infants and children, with a strong preference for systematic learning curriculums tailored to children's developmental stages.
In-house developed animation content is being exported through overseas broadcasting and DVD distribution. The animation "Kkoing Kkoing Aesop Theater" has been exported to a total of 58 countries so far and is currently being aired on local broadcasting channels in 24 countries, including the United States and the United Kingdom. "Kkoing Kkoing Aesop Theater" is an animation that presents Aesop's fables from a child's perspective in an engaging manner and received the Excellence Award in the Animation category at the 2008 Korea Content Awards.
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A Kyowon Red Pen representative stated, "In addition to the content already exported, we are continuing export discussions to bring more of Kyowon Red Pen's content to the global market, and we will continue to strengthen our content competitiveness."
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