Hankook Tire T Station Continues Sponsorship with Doosan Bears for 11 Consecutive Years

Connecting with Baseball Fans
Enhancing Brand Awareness

Hankook Tire & Technology announced on April 8 that its total car service specialty store, T Station, will continue its sponsorship with the professional baseball team Doosan Bears for the 11th consecutive year.

Hankook Tire & Technology announced on the 8th that its total automotive service specialty store, T Station, will continue its sponsorship with the professional baseball team Doosan Bears for the 11th consecutive year. Hankook Tire

Having maintained its sponsorship since 2016, Hankook Tire was elevated to main sponsor last year, further highlighting T Station’s innovative and dynamic image as a key partner. For the 2026 season, the T Station logo will be featured on the official uniforms of the Doosan Bears players as well as on other team apparel.

Additionally, T Station’s branding will be prominently displayed throughout Jamsil Baseball Stadium, including on the scoreboard, outfield entrances, upper walls, dugouts, and even on admission tickets, enabling potential customers visiting the venue to naturally accumulate brand experiences.

During home games, the company plans to expand various fan engagement programs, including the “T Station Brand Day.” By offering both online and offline integrated content within and outside the stadium, T Station aims to strengthen participatory marketing for spectators and further enhance brand affinity.

T Station delivers a differentiated customer experience through more than 530 offline stores nationwide, staffed with skilled professionals and equipped with advanced machinery, as well as through its online tire shopping mall, “Tstation.com.” The company also offers the one-stop solution “Almighty,” which supports everything from tire purchase and payment to safe driving—simply by registering a vehicle—maximizing customer convenience by handling all processes at once, automatically.

This content was produced with the assistance of AI translation services.