"As Subway Doors Open, a Shower of Cherry Blossoms... 'Spring in Hanam' Unfolds on Line 5"

Hanam City Launches "Hanam Scenery Train" on Subway Line 5
Train Car Wrapped with Local Landmarks Until September
Immersive Visual Gallery in Daily Life
Scan QR Codes for Vivid Videos... Creating On-and-Offline Hybrid Engagement

A subway station where the noise of a desolate city and the hurried footsteps of commuters intersect. The moment the train doors open, the dazzling spring of Hanam pours in as if by magic.

Hanam City (Mayor Lee Hyun-jae) is presenting the "Hanam Scenery Train," which fills the interior of Subway Line 5 trains with beautiful attractions of Hanam to celebrate the cherry blossom blooming season. Provided by Hanam City

Hanam City in Gyeonggi Province (Mayor Lee Hyun-jae) is bringing warmth to citizens’ daily lives during the cherry blossom blooming season by unveiling the "Hanam Scenery Train," a Subway Line 5 train car filled with images of Hanam’s beautiful landmarks.

This project was made possible through the close collaboration between the city’s public relations office and the metropolitan transportation division. It has been praised for transforming the everyday setting of the subway—used by millions each day—into an emotional exhibition space where people can fully experience the city’s charm with all their senses, thereby enhancing the brand value of Hanam.

The Scenery Train will operate for about six months, until September, running on one car of the Hanam Line trains. The interior of the car is fully wrapped with visuals evoking the soft texture of the Misa Hangang Sand Path, the brilliance of Hanam’s Cherry Blossom Road, and the tranquil scenery of the Han River, offering passengers a visually immersive experience as if they have stepped right into Hanam’s landmarks.

Particularly notable is the poetic sand path unfolding beneath passengers’ feet and the cherry blossom rain above their heads, which have transformed the subway from a simple mode of transportation into a space that brings the excitement of a short journey.

The three-dimensional brand experience, enhanced with digital technology, also stands out. Scanning the QR codes placed throughout the wrapped images instantly connects passengers to vivid videos of real attractions, creating an on-and-offline hybrid interaction that turns visual immersion into a desire to visit in person.

Hanam City (Mayor Lee Hyun-jae) is launching the 'Hanam Scenery Train,' filling the interior of Subway Line 5 trains with beautiful landmarks of Hanam to celebrate the cherry blossom blooming season. Provided by Hanam City

One commuter, who travels to Seoul for work every day, said, "The cherry blossom scenery I encountered on my way home was a great comfort to my tired heart. After watching the video on my smartphone, I really want to walk the actual sand path with my family this weekend," showing a bright smile.

The city expects this initiative to go beyond simple visual promotion, naturally encouraging visitors and creating a virtuous cycle that revitalizes the local economy.

Mayor Lee Hyun-jae emphasized, "By utilizing the subway, a space deeply integrated into daily life, we wanted to seamlessly blend Hanam’s unique charm into the everyday lives of citizens. We will continue to pursue innovative and creative urban branding strategies so that citizens can feel the value of Hanam and take pride in it in every moment of their daily lives."

This content was produced with the assistance of AI translation services.